1. The Ultimate Best Seller Program http://peggymccoll.com1 “How To Turn Your Book Into A Business And Earn A Living Doing What You Love” CLASS #4

2. This Class Creating an ongoing month-by-month revenue stream … how to continuously grow your list … taking your message to the stage, and generating maximum “back-of-room” sales (and weaving your message seamlessly throughout your presentation without sounding “salesy” or pushy) Creating an ongoing month-by-month revenue stream … how to continuously grow your list … taking your message to the stage, and generating maximum “back-of-room” sales (and weaving your message seamlessly throughout your presentation without sounding “salesy” or pushy) http://peggymccoll.com2

3. On-Going Revenue Streams http://peggymccoll.com3

4. Opportunities Sell new or old products to new clients Sell new or old products to new clients Sell more products to existing client base http://peggymccoll.com4 Sell monthly services (recurring revenue) to new or to existing clients Sell monthly services (recurring revenue) to new or to existing clients

5. Sell More Products to Existing Clients Create a funnel by offering a freebee ($0) Create a funnel by offering a freebee ($0) Offer a low priced product/service ($10 - $100) Offer a low priced product/service ($10 - $100) Mid Range ($200 - $1000) Mid Range ($200 - $1000) Higher End ($2000 - $8000) Higher End ($2000 - $8000) And, perhaps a Super High End ($8,000 and up) And, perhaps a Super High End ($8,000 and up) http://peggymccoll.com5

6. Monthly Recurring http://peggymccoll.com6

7. Spiritual Cinema Circle http://peggymccoll.com7

8. Offer a FREE Subscription http://peggymccoll.com8

9. As a Member http://peggymccoll.com9 $21 / Month Plus S & H

10. Promotions http://peggymccoll.com10

11. Easy to Apply/Easy to Get Out Satisfaction Guaranteed… Satisfaction Guaranteed… If at any time, for any reason at all, you decide you're not satisfied, you can simply cancel your membership and we'll stop sending you movies each month. But even if you do cancel, all the movies you've received up to that point are yours to keep! If at any time, for any reason at all, you decide you're not satisfied, you can simply cancel your membership and we'll stop sending you movies each month. But even if you do cancel, all the movies you've received up to that point are yours to keep! http://peggymccoll.com11

12. Lanny Morton w. Bob Proctor 6 Minutes to Success with Bob Proctor 6 Minutes to Success with Bob Proctor 360,00 optins – free trial 360,00 optins – free trial 10,500 people subscribed 10,500 people subscribed On average billing $57/ month On average billing $57/ month $598,500/month in revenue $598,500/month in revenue $7,182,000 in annual revenue $7,182,000 in annual revenue http://destinies.com12

13. Bob’s Streaming Club http://peggymccoll.com13

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15. Challenges with On-Going Attrition Attrition New Content New Content Valuable/Engaging/Outstanding Content Valuable/Engaging/Outstanding Content Growth Growth http://peggymccoll.com15

16. Dr. Shad Helmstetter http://destinies.com16

17. List Building http://peggymccoll.com17

18. List Building Methods Have an opt-in on your site Have an opt-in on your site Give something away on your site Give something away on your site Ask someone else to put an optin of yours on their site Ask someone else to put an optin of yours on their site Ask others to give away your freebees Ask others to give away your freebees Get highlighted on blogs, in newsletters, on websites with a tagline to go to your site and signup Get highlighted on blogs, in newsletters, on websites with a tagline to go to your site and signup Do a direct mail (ole fashioned post office – people go to a website and enter) Run a contest/giveaway At a “live” event have a sign up sheet On radio/interviews/tv send people to a website to get a resource Give away and ebook Ask others to tell others http://peggymccoll.com18

19. Brian Proctor’s List Bob Proctor Insight of the Day http://www.insightoftheday.com/default.asp?affid=837230 http://peggymccoll.com 19

20. What did Brian do? Acted on his idea Acted on his idea Put together some quotes Put together some quotes Created www.insightoftheday.com Created www.insightoftheday.comwww.insightoftheday.com Promoted it on Bob’s website (http://bobproctor.com) Promoted it on Bob’s website (http://bobproctor.com)http://bobproctor.com Used a payment “system” to take payment with affiliate tiers (two tiers) Used a payment “system” to take payment with affiliate tiers (two tiers) Started to send out the “insights” day with a request to “send to your friends” Started to send out the “insights” day with a request to “send to your friends” Offered a time-limited offer and generated revenue the first month! Offered a time-limited offer and generated revenue the first month! http://peggymccoll.com 20

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28. Advantages & Challenges It was a great idea It was a great idea His Father’s reputation His Father’s reputation Simple Simple People loved it & told others People loved it & told others Didn’t have to create any products or have services to sell Didn’t have to create any products or have services to sell Wasn’t sure if it would “fly” Father wasn’t keen Had to invest in getting a website ready and securing a shopping cart for payment http://peggymccoll.com 28

29. Build a List & Build Visibility Make it free Make it free Monetize with advertising Monetize with advertising http://peggymccoll.com29

30. Chris Downie Member-based website focused on goal setting, fitness and motivation Member-based website focused on goal setting, fitness and motivation Membership is FREE Membership is FREE Over 15 million people have joined Over 15 million people have joined At any given time between 1 and 2 million people are using the site to manage their weight and reach their goals At any given time between 1 and 2 million people are using the site to manage their weight and reach their goals www.sparkpeople.com www.sparkpeople.com www.sparkpeople.com http://destinies.com30

31. Back of the Room Sales http://peggymccoll.com31

32. Speaking Engagements Become Proficient at Speaking Become Proficient at Speaking Join Toastmasters Join Toastmasters Get a Coach Get a Coach Practice & Deliver Practice & Deliver Enhance your Online Business Enhance your Online Business Earn/Charge Speaking fees Earn/Charge Speaking fees Offer Products/Services from the Stage Offer Products/Services from the Stage http://peggymccoll.com 32

33. Your Speech/Presentation/Message People want to be entertained MORE than educated People want to be entertained MORE than educated Share Stories Share Stories Organize Organize Share from Your Heart Share from Your Heart Tell them what you are going to give them Tell them what you are going to give them Give it to them Give it to them Tell that what you told them Tell that what you told them Make the offer! Make the offer! Take the order! Take the order! http://peggymccoll.com 33

34. The “Selling” Part Use words like “invitation” Use words like “invitation” Special Offer Special Offer Not Available ANYWHERE Else Not Available ANYWHERE Else Only for those who are committed Only for those who are committed Who this is NOT for Who this is NOT for Sense of Urgency (first 10, until 5pm today) Sense of Urgency (first 10, until 5pm today) http://peggymccoll.com34

35. Additional Suggestions for Your Speaking Engagements Take photos/Use for promotional purposes Take photos/Use for promotional purposes Capture video/Use for promotional purposes Capture video/Use for promotional purposes Post upcoming & past events on your site Post upcoming & past events on your site Offer to speak at events Offer to speak at events Do your own events Do your own events Stay for the entire event (network) at other events Stay for the entire event (network) at other events Capture email addresses at the event Capture email addresses at the event Make an offer from the stage Make an offer from the stage http://peggymccoll.com 35

36. Opportunities are … http://peggymccoll.com36

37. Best Seller Mega Minds http://peggymccoll.com37 http://peggymccoll.com/bestseller-mega-minds/