1. RES CONFIRMATION / PRE-ARRIVAL COMMUNICATIONS NEW EMAIL TEMPLATE GUIDELINES & SUBMISSION PROCESS

2. © 2012 Hilton Worldwide Confidential and Proprietary Information regarding the transactional customization guidelines and submission process will be moved from the Focus HHonors site to the HHonors Creative Toolkit. Hilton domestic hotels will no longer need to manually enter content changes directly into the Sonar application. These updates will be centrally managed by the Direct Marketing team; therefore, Sonar logins for all properties will be disabled. With the new template refresh, character limitations and image sizes will change, so any assets submitted for transactional emails must be within the new template guidelines. Key Changes to the Process 2

3. © 2012 Hilton Worldwide Confidential and Proprietary New Customization Process Overview (high-level) All Hilton branded hotels (domestic & int’l) will utilize HHonors Creative Toolkit to begin their customization request. (accessible via OnQ Insider under the ‘Applications’ tab) Properties will fill out web form and enter their changes per the template guidelines. Upon submission, the request will automatically be routed to the brand rep for approval. Upon approval, Brand rep will submit submission form to Transactional_Communications Team inbox. Transactional Communications Team will enter content submitted, route for necessary approvals, test, and push to production. Once new content is live Transactional Communications team will test and notify brand rep who will then notify property. 3

4. New Hilton Transactional Templates

5. © 2012 Hilton Worldwide Confidential and Proprietary 5 HILTON Res Confirmation

6. © 2012 Hilton Worldwide Confidential and Proprietary 6 HILTON Pre-Arrival

7. © 2012 Hilton Worldwide Confidential and Proprietary HILTON RESORTS 7 Res Confirmation & Pre-Arrival

8. Transactional Customization Opportunities

9. © 2012 Hilton Worldwide Confidential and Proprietary 9 New Transactional Template Wireframes Areas of Customization Pre-Arrival TemplateReservation Confirmation Template **All areas shaded in light green can be customized by hotels

10. © 2012 Hilton Worldwide Confidential and Proprietary 1.Header Hotel Image – 340 x 130px static image must adhere to brand standards Res Confirmation Customizations Header Image & Alert Zone 10 1 1 2 2 1 1 2.Alert Zone – 210 characters (including spaces text only zone Information should be limited to critical notifications to the guest (i.e. renovations, closures, etc.)

11. © 2012 Hilton Worldwide Confidential and Proprietary 1.Brand\Hotel Info Zone Displays relevant information about your brand or property. Image only – 194 x 150px ‒ Static image ‒ Must adhere to brand guidelines Copy only – 300 character max (including spaces) Image\copy combination ‒ 194 x 60px ‒ 100 character max (including spaces) Res Confirmation Customizations, cont. Brand\Hotel Info Zone 11 1 1 1 1

12. © 2012 Hilton Worldwide Confidential and Proprietary Pre-Arrival Customizations Header Image & Alert Zone 12 1 1 1 1 2 2 1.Header Hotel Image Static image Must be 340 x130px must adhere to brand standards 2.Alert Zone 210 character max (including spaces) text only zone Information should be limited to critical notifications to the guest (i.e. renovations, closures, etc.) 1 1

13. © 2012 Hilton Worldwide Confidential and Proprietary 2.Brand\Hotel Info Zone Displays relevant information about your brand or property. Image only – 194 x 150px ‒ Static image ‒ Must adhere to brand guidelines Copy only – 300 character max (including spaces) Image\copy combination ‒ 194 x 60px ‒ 100 character max Pre-Arrival Customizations, cont. Email Body Copy, Brand\Hotel Info Zones 13 2 2 1 1 1.Email Body Copy Displays relevant information about your brand or property. ‒ Copy only – 500 character max (including spaces) -Image\copy combination 382 x 100px 300 character max

14. © 2012 Hilton Worldwide Confidential and Proprietary 1.Log into OnQ Insider 2.Under the ‘My Applications’ tab, scroll down to find and select ‘HHonors Creative Toolkit’. 3.Under the ‘Guidelines’ menu, there will be an option for Transactional Email Customization 4.For any additional questions, please email Transactional_Communications@hilton.com for assistance. How to Access HHonors Creative Toolkit 14