1. Product Title : Session Date : 27,28, 29th Feb 2012

2. Product/Service Name: Team Leader: Faculty / Research Alliance: Email: Mobile Tel:

3. Gap Identification Identify the current customer problems

4. Product/Service Description Key feature, benefits Patent strength Shelf life of the product/service Invention status: –Proof of concept –Prototype lab scale –Pilot plant or model –Commercial production plant, industrial model

5. Market Analysis Market needs Customer Value Proposition Customer’s problem / want / need How customer satisfaction will be met Why customer will be compelled to buy from you Equalise the value / price equation CVP examples: Small corner shop – small selection of goods, convenient location, convenient opening times, local friendly & personal service IT company – cost efficiency, robustness, secure, speed

6. Market Competitiveness New market or penetration of existing market? Is the market in uprising or declining?

7. Competitive Strategies Inventor attempt to develop a sustainable competitive advantage i.e cost differentiation, product differentiation & niche strategy

8. Technology Plan Sustainable technology road map being proposed for the product

9. Management Plan Team’s activities & motivation to commercialise the invention

10. Funding Plan How are you being funded so far? How much required for future? Further Funding is required for what type of activities/purpose?

11. Financial Plan Forecast - Start-up costs - Sales per year - Revenue per year - P & L per year - Current Assets - Fixed Assets - Shareholder Equity / Proposal

12. Business Model How does the business make money? Direct sales? Lease?

13. Why invest in me Besides good ROI, demonstrate your: –Passion –Belief –Confidence –Commitment

14. Summary - Re-state your needs / requirements Action Plan/Way Forward for this Project:  Pursue for commercialization i.e. Finding Partners, Pilot Plant, Need Venture Capital  Need for innovation value add i.e. Business Plan, Prototype Development, Product testing/validation, Packaging  Need further research i.e. Collecting more data, Time to complete the research more than 6 months Request for: follow up meeting / permission to send more information / arrange for demo / visitation to site, etc Acknowledge / thank for input