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Published byGriselda Rice Modified over 9 years ago
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Global Best Practice Best Practice Title: Medical Division SharePoint Country: Australia Team Members: Samantha Gaunt (Medical Division)
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Program Description Goal/Objective Design a central portal to house information relevant/ useful to the Sales Team. To increase collaboration, communication and discussion between team members Encourage idea generation, response times, and feedback initiatives Establish a speedy channel for data distribution Decrease email circulation for discussion type communication System to be easily accessible, quick to view and engaging Usage measurable
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Background Situation Analysis Large databases timely for information download, nor live web feeds No central hub housing sales resources and tools Numerous different communication channels
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What was done ? Used the existing 3M Source SharePoint Platform Surveyed Sales Team for requirements Built structure, folders Content Collation and upload managed internally Product Managers all responsible for information to be uploaded Send to one Product Manager for upload and maintenance Marketing and Launch to Medical Team
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Program Results Increased sales representative involvement 70% User involvement (Marketing and Sales) Improved idea generation and discussion Easier access to data from remote areas 24/7
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Lessons Learned Team vary in usability levels, uptake and engagement Power users, early adopters and laggards Content providers different levels knowledge about web based systems and time requirements Requirement for centrally managed internal marketing and usability generation
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How to replicate in other countries?- Implementation Steps Survey sales team for requirements Discuss with marketers objectives, input requirements Contact US web team to create access Design Template Test Template design with field force Build Framework, Templates and Structure Write Marketing Plan Collate content Launch Usability Test
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Additional Information-Relevant to best practice Initial Discussion, Team Involvement Planning Process, frameworks, usability Communication Interactive Launch/Demonstration
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