1. Communicating the Desert LCC Vicki J. McCoy McCoy Communications & Training Atlanta, Georgia

2. Ensuring the Application of Desert LCC Science How can we ensure that science that is generated through Desert LCC to answer our CMQs gets into the hands of managers to inform decision-making?

3. Ensuring the Application of Desert LCC Science Which managers need it? Which managers need it? What format(s) are most useful? What format(s) are most useful? How should it be disseminated? How should it be disseminated? Where should it be housed? Where should it be housed? What are you doing now in your own organization (or in past) that works well? That didn’t work? What are you doing now in your own organization (or in past) that works well? That didn’t work?

4. Ensuring the Application of Desert LCC Science What role does the SWG play in this process collectively? Dissemination? Translation? Other? What role does the SWG play in this process collectively? Dissemination? Translation? Other? What roles to you anticipate that others (e.g. Steering Committee, CWG) will need to play? What roles to you anticipate that others (e.g. Steering Committee, CWG) will need to play? How will we assess/measure whether our science is actually being used by managers— i.e., how will we measure our success? How will we assess/measure whether our science is actually being used by managers— i.e., how will we measure our success?

5. Desert LCC Collective Impact Collective impact: The commitment of a group of important actors from different sectors to a common agenda for solving a common problem.

6. Desert LCC Collective Impact Large-scale social change comes from better cross-sector coordination rather than from the isolated intervention of individual organizations.

7. Desert LCC Collective Impact Collective impact initiatives have: Centralized infrastructure, dedicated staff, structured process that leads to a common agenda and shared vision, shared measurement of success, continuous communication, and mutually reinforcing activities where each organization fulfills its niche.

8. Ground-based Issues + Collaborative Solutions = Story (knowledge) Story Multidisciplinary Knowledge Transfer

9. Desert LCC Communications Desert LCC Communications The Desert LCC’s purpose and accomplishments deserve to be known and appreciated. It’s science needs to be applied and built upon. Each Desert LCC member and group has a communications role to play.

10. Desert LCC Communications Desert LCC Communications Defining the work of the Desert LCC is foundational to building a strong communications effort. Knowing who we are, why we do it, what we do and how we do it drives both our collective impact and our communications. The art of communication is more than what you say. It starts with how you define yourself and your purpose in relation to others.

11. Desert LCC Communications Desert LCC Communications IDENTITY AWARENES S ENGAGE- MENT SUPPORT ADVOCACY

12. Desert LCC Communications Desert LCC Communications Once an organization has a firmly established identity, its members, partners, and others the organization wants to influence begin to be more aware of its function and value. That in turn leads to a higher level of involvement, or engagement.

13. Desert LCC Communications Desert LCC Communications Members begin to see the potential progress that can be made with their additional contributions so they provide more support. At the highest level of support, members become full-fledged ambassadors for the organization, participating in its most strategic advocacy efforts.