1. Role of a government in public service broadcasting Natasa Vuckovic Lesendric, Assistant Minister for Media Republic of Serbia Ministry of Culture

2. Republic of Serbia Ministry of Culture Legal and regulatory framework as a guarantee of public broadcasting service independence and economical self sustainability: Broadcasting Law (2002) Law on Advertising (2005)

3. Republic of Serbia Ministry of Culture Broadcasting Law (2002): PBS Board of Directors PBS Advisory Board License fee and other revenue Law on Advertising (2005): 6min advertising per hour

4. Republic of Serbia Ministry of Culture New challenges: Enabling the digital transition of PBS Enabling digitally archiving of PBS Achieves Assuring editorial independence and economical self sustainability

5. Republic of Serbia Ministry of Culture Thank you for your attention!