1. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel Jim Herbolich Director, Academic Affairs European Foundation for Management Development EFMD CEL (Certification of e-Learning)

2. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel EFMD 1. EFMD 2. EQUIS 3. CLIP 4. EFMD CEL

3. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel EFMD’s mission to promote excellence in management development

4. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel Network Organisation Over 500 Member Organisations in over 65 countries Self-financing through Membership Fees & Services

5. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel EQUIS 2: EQUIS (European Quality Improvement System)

6. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel The EQUIS Criteria Framework CONTEXT AND MISSION STUDENTS AND PARTICIPANTS FACULTY PHYSICAL RESOURCES INTERNATIONAL ISSUES CORPORATE CONNECTIONS Executive Education Programme Quality Personal Development Research & Development Contribution to the community

7. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel Update EQUIS EQUIS: 82 Schools Accredited (24 Conditional) - of which 29 outside Europe: Australia, Argentina, Brazil, Canada, China, Colombia, Costa Rica, Mexico, New Zealand, Philippines, South Africa, Singapore, United States of America. – 27 Schools in the Pipeline (10 outside Europe) – New Applications: 15 per year on average

8. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel The EQUIS Accreditation Process Application Eligibility Self-Assessment International Peer Review Decision by the Awarding Body Guided Development (optional when applicable)

9. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel EQUIS Management EQUIS Committee EQUIS Awarding Body Board EQUAL EQUIS EFMD

10. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel Cost of EQUIS Fee schedule for initial accreditation : Initial Payment: 7.200 € (due 30 days after the Application Data Sheet has been approved by the EQUIS office for presentation to the EQUIS Committee for Eligibility) Main Payment: 12.000 € (due 30 days after the Self-Assessment Report is sent to the EQUIS office) Final Payment - if full accreditation : 12.000 € - if conditional accreditation : 7.200 € - if non-accreditation : 0 € Total if accredited : 31.200 €

11. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel CLIP 3: CLIP (Corporate Learning Improvement Process)

12. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel The CLIP Criteria Framework MISSION MISSION RESOURCES RESOURCES Positioning Alignment Strategy Governance Legitimacy Design model Management Internal Training Resources - Core staff - Senior Mgt - Line Mg External suppliers - Selection - Relationship management Internal Business Units - Subsidiaries External - Customers - Suppliers Participants - Selection - Needs analysis - Measurement Portfolio Design Content Delivery Transfer Coaching Monitoring Evaluation Innovation & Development Physical Resources International Perspective LEARNINGPROCESSQUALITY LEARNINGCONTEXT MARKETS

13. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel The CLIP Process Application On-site Briefing Guided Self-Assessment On-site Peer Review Peer Review Report Awarding of a Quality Label Action Plan for Quality Improvement

14. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel Cost of CLIP Fee Schedule : The total fee for the CLIP Review is 30,000 Euro. Following the CLIP procedures, a first instalment of 15,000 Euro is paid at the beginning of the process (after the onsite briefing). The remaining 15,000 Euro become due once the peer review has been carried out. The reviewed institution will also be charged directly by the reviewers for their travel, accommodation and other direct expenses.

15. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel EFMD 4 : EFMD CEL (EFMD Certification of e-Learning)

16. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel EFMD CEL EFMD CEL is a joint initiative between :  the European Foundation for Management Development (EFMD),  the Swiss Centre for Innovations in Learning (SCIL), University of St. Gallen,  and Spirus Applied Learning Solutions AG.

17. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel Why EFMD CEL ? There is a broad consensus that more effort is needed on quality improvement in e-Learning. The quality of e-Learning programmes vary widely. There is a need for a concept of quality improvement which is theoretically sound and also meets the expectations of practice.

18. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel Programme Eligibility Criteria Must be related to management education, Must have the equivalent of a minimum of 100 hours of candidate learning effort, Must include participant feedback mechanism, Must have been operated at least once. A programme is considered “e-Learning supported” if 20% of its overall duration is delivered by teaching or learning methods within the e-Learning range.

19. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel EFMD CEL Quality Criteria Programme Strategy Programme Strategy Pedagogy Economics Organisation Culture Technology Technology

20. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel 5 steps to EFMD CEL certification Application & CEL-Eligibility Self Assessment Audit Team Visit & Student Interview Awarding Body Decision Certification

21. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel EFMD CEL Management CEL Advisory Board CEL Awarding Body CEL Supervisory Board CEL Executive Office CEL Research Unit

22. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel EFMD CEL Management

23. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel CEL Certificate Awards in 2005 Open University School of Management UK Volkswagen Coaching GmbH

24. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel Cost of EFMD CEL Initial Certification for one Programme: Total cost 12.500 Euros - Initial Payment: 2.500 Euro (due 30 days after the Application Data Sheet has been approved by the CEL Executive Office for presentation to the CEL Supervisory Body for eligibility decision) - Main Payment: 7.500 Euro (due 30 days after the Self-Assessment Report is sent to the CEL Executive Office) - Final Payment: 2.500 Euro (one week after decision of CEL Awarding Body) Bundle Option A bundle option price package will be given when two or three programmes are presented at the same time and in the same site visit. The price would be (all in Euros) 1st programme 2nd programme 3rd programme Initial payment 2500 -- -- Second payment 7500 7500 7500 Final payment 2500 1250 1250 Total 12500 21250 29000

25. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel Cost of EFMD CEL One-year Option A one-year option price package will be given when a second or more programmes are taken through the CEL certification process within 12 months. The price would be (all in Euros) 1st programme 2nd programme3rd programme Initial payment 2500 -- -- Second payment 7500 7500 7500 Final payment 2500 2500 2500 Total 12500 22500 32500 The insitituion applying for CEL certification will cover all costs involved with the Audit Team Visit.

26. EDEN 2005 Helsinki, 20 June 2005 Website: www.efmd.org/cel EFMD CEL The executive office for EFMD CEL is located at the Swiss Centre for Innovations in Learning (SCIL), University of St. Gallen. For more information, please contact – Prof.Dr. Dieter Euler Dr. Sabine Seufert dieter.euler@unisg.ch +41.71.224.26.32dieter.euler@unisg.ch sabine.seufert@unisg.ch SCIL – Swiss Centre for Innovations in Learning University of St. Gallen Dufourstr 40a CH-9000 St. Gallen, Switzerland