1. Washington Health Benefit Exchange Outreach Technical Advisory Committee August 12, 2014

2. Meeting Protocol ▪ Open public meeting ▪ Callers are in listen-only mode ▪ Participation limited to Outreach TAC Members ▪ Public comment period at end of meeting ▪ GotoWebinar ▪ Chat feature ▪ Raise your hand ▪ We will unmute committee members (please mute your own phone) 2

3. 3 Outreach Technical Advisory Committee Membership Eric EarlingPremera Carrie GloverWithin Reach Julie SeversonNeighborhood House Matthew McColmOffice of Raul Martinez Farmers Insurance Robin HillearyModa Health Sally MildrenCoordinated Care Courtney NormandPlanned Parenthood Votes Northwest Patricia GepertWash. Association of Community and Migrant Health Centers Brittany JonesCowlitz Indian Tribal Health Clinic new! Suzanne PakCornerstone Medical Services Dr. James PoloMary Bridge Children’s Healthcare Grace SandovalHealthpoint Mary WoodHealth Care Authority

4. Agenda 4 Welcome and HBE Update Health Literacy Washington Healthplanfinder Business Questions/Discussion

5. Washington Health Benefit Exchange Health Benefit Exchange Update September 12, 2014 Kelly Boston

6. HBE Updates – System Activities ▪ Enrollment/payment transactions with Carriers ▪ Substantial progress being made to correct payment/enrollment transactions ▪ August 30 release – high priority code fixes ▪ Audits resolved 18,000 account issues related to payments ▪ Working to complete remaining issues by end of September ▪ Upcoming releases preparing for open enrollment ▪ September 20 – Corrections ▪ November 10 – Renewal functionality, loading new plan information 6

7. Updates - Consumer Survey ▪ Collect input on service improvements ▪ Correspondence ▪ Healthplanfinder – ease of use, plan selection ▪ Consumer assistance – reasons, experience ▪ Telephone Survey ▪ 40 questions – 15 minutes ▪ English and Spanish ▪ QHP, WAH, Individual, mixed, SHOP, enrolled, eligible but not enrolled ▪ Characteristics – insurance status, access to care, need for care ▪ Survey begins next week 7

8. HBE Updates - Budget ▪ Board meeting – August 14, 2014 (special budget meeting) ▪ Board adopted a proposed budget of $59 million ▪ Requires legislative action to increase appropriation ▪ Increases allocations for marketing/communication and IPA/Navigator ▪ No cost extension ▪ Additional Level 1 grant request ▪ Call Center ▪ Navigator ▪ Cost allocation - Medicaid 8

9. 2015 Health Plans ▪ OIC/HBE Approved 10 Carriers, 82 QHPs (individual/family) ▪ 5 Pediatric dental plans ▪ Bridgespan offering first Platinum level plan ▪ 3 plans still under review by OIC (2 health/1 dental) ▪ 2 small group Carriers (Moda/Kaiser) 9

10. Upcoming meetings Exchange BoardSeptember 158 am – 9 am (tentative) Exchange OperationsSeptember 171 pm – 3 pm Tribal Advisory WorkgroupSeptember 182 pm – 4 pm Exchange BoardSeptember 259 am – 3 am Navigator TACSeptember 253 pm – 4:30 pm Health Equity TACSeptember 303 pm – 4 pm Advisory CommitteeOctober 21 pm – 3 pm Consumer WorkgroupOctober 211 am – 12 pm Agents-Brokers TACOctober 79:30 am – 10:30 am Plan Management WorkgroupOctober 71 pm – 3 pm SHOP TACOctober 91 pm – 2 pm Policy Committee October 141 pm – 3 pm 10

11. Washington Health Benefit Exchange Health Literacy Update September 12, 2014 Pam Cowley

12. 12 Health Literacy Vision 12 All Washington residents know how and where to access health insurance. All Washington residents understand their health insurance options, their rights, their cost, their responsibilities and their coverage. All Washington residents know the value of health insurance in staying healthy across the lifespan.

13. 13 Phases of Work 13 Needs Assessment Design and Development Review and Acceptance Incorporate tools into pertinent areas of work Survey of Navigator, Outreach and Health Equity Technical Advisory; focus groups with consumers and community partners. Finalize decisions on strategies. Creative development, exploration of nontraditional tools and stakeholder recommendations. TACs and key stakeholders offered review. Translation process begins. Finalize tools and production. Storefront the materials in the website, print shop and outreach toolkits. Timeline will be based on contract services agreements.

14. 14 Assessment Findings Key Materials Glossary of Terms (8 Languages) Social Media most confusing insurance terms Regional promotions ABC’s of Insurance Guide Getting Health Insurance if You’re Not a Citizen Tribal Handbook Infographics and video Timeline, Campaigns and Implementation 14 Assessment, Design and Development

15. 15 Assessment, Design and Development Clear and Simple Design Available in 8 Languages How it Works

16. Assessment, Design and Development 16 Clear and Simple Design Insurance Terms How it Works Available in 8 Languages

17. 17 Based on data taken from Oct. 1, 2013 through Feb. 28, 2014 ABC’s of Health Insurance

18. Assessment, Design and Development 18 Based on data taken from Oct. 1, 2013 through Feb. 28, 2014 Step-by-Step Guide to Better Health Available in 8 Languages Reading Level Grade 5.3

19. Regional Campaigns with Health Literacy Messages 19 Based on data taken from Oct. 1, 2013 through Feb. 28, 2014

20. Washington Health Benefit Exchange Washington Healthplanfinder Business Update September 12, 2014 Kristi Stickland

21. New Branding ▪ SHOP has been rebranded to Washington Healthplanfinder Business ▪ Washington Healthplanfinder Business is a customer-friendly, online marketplace that allows employers to compare plans, decide their contribution level and manage payment – all in one place. Small business owners can also access tax credits when they enroll through Washington Healthplanfinder Business. 21

22. Core Messages ▪ More control ▪ Through Washington Healthplanfinder Business, small business owners can choose the range of coverage they want to offer and their contribution level. ▪ Employees have the freedom to view plans side by side and choose the level of coverage that fits their needs and those of their family. ▪ Administrative ease ▪ Washington Healthplanfinder Business makes it easy for small business owners to see the costs and benefits of covering themselves, their families and their employees. ▪ Washington Healthplanfinder Business makes the administration process simple through consolidated billing, saving businesses time and hassle. ▪ Help is available ▪ If you have questions, expert support is available online, on the phone and in person through local brokers. ▪ There are hundreds of registered brokers who can answer questions and help small businesses cover their employees through Washington Healthplanfinder Business. ▪ Washington Healthplanfinder Business is a reliable resource and the only place where small businesses can access health insurance tax credits ▪ Washington Healthplanfinder has already helped a million individuals enroll in quality, affordable health coverage. ▪ Small business owners can access tax credits when they enroll through Washington Healthplanfinder Business. 22

23. Carriers and Plans ▪ 23 plans approved by HBE Board of Directors in August ▪ Kaiser Health Plan of the NW: Clark and Cowlitz counties ▪ Moda Health: Statewide ▪ New broker Quoting Tool available in October ▪ Washington Healthplanfinder Business opens October 17, 2014 23

24. Marketing 24 ▪ Working with GMMB to develop communications and PR plan ▪ Target groups: o brokers o small business owners o entrepreneurs o mico-businesses o industry professionals o chambers of commerce o business incubators ▪ Earned media: food truck events, partnerships, share your story

25. Collateral Materials ▪ Available at wahbexchange.org ▪ Washington Healthplanfinder Business fact sheet ▪ Broker fact sheet ▪ Info postcard ▪ Toolkit for brokers o Talking points o Postcard for lead generation o Social media content o Web badges 25

26. Broker Outreach ▪ Brokers are a key influencer of the success of Washington Healthplanfinder Business ▪ Broker Trainings Sept.-Nov. ▪ Call to Action to find a broker is standard on all business outreach materials ▪ Partnership with WAHU ▪ Business News: NEW bi-weekly newsletter ▪ Washington Healthplanfinder Business LinkedIn group ▪ Social media engagement 26

27. Upcoming Outreach ▪ Social media- beginning of October ▪ Media- press releases, op-ed from HBE ▪ Partnerships: o Puget Sound Business Journal o Business Incubators o Uber, Lyft or Yellow Cab o WAHU o Small Business Association o Insurance Carriers ▪ Correspondence to 4,300 employer accounts ▪ Chambers of Commerce presentations ▪ Small Business Saturday- following Thanksgiving 27

28. Questions and Comments 28