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ALM. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 2 Customer 360 Integrated 60+ Heterogeneous Data Sources Integrated 60+ various.

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Presentation on theme: "ALM. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 2 Customer 360 Integrated 60+ Heterogeneous Data Sources Integrated 60+ various."— Presentation transcript:

1 ALM

2 © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 2 Customer 360 Integrated 60+ Heterogeneous Data Sources Integrated 60+ various data sources, including transactional data (Oracle, Cvent, N24, and other relational system), behavioral data (Marketo, Sailthru, Vertical Response), ALM website properties (ALM Rival Edge, ALM Legal Intelligence, LawJobs.com, Smart Litigator), and external data sources (LinkedIn, FatWire) Built Real-time 360 Views of the Customer Universal customer profiles for lawyers that are registered with ALM, including work profile and behavioral information (e.g., what was the lawyer researching, what did he try to access, what devices was he using, etc.) Deeper Customer Engagement 600% more effective email marketing campaign by delivering targeted content Sales Team Enablement Provided deeper insights to the ALM sales team to drive additional revenue After MarkLogic Before MarkLogic  Disparate, disconnected data sources  No unified view  Changing customer needs  Inability to get real-time, “fresh” data  Inability to maintain data standards  No business rules around the data

3 © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 3 Before MarkLogic Offline Readers Partner Sites Traditional Traffic Mobile Traffic CRM Subscriptions Social Media

4 © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 4 Registration: Email: bob.sims@lw.com Name: Bob Sims Firm: Latham & Watkins, LLP Status: Lite Registrant Employment: Current: Partner @ Latham & Watkins, LLP – SF Bay Area Previous: McCutchen, Dolyle, Brown & Enersen Law Practice Previous: US Department of State International Affairs Previous: US Department of Just Justice Law Practice Previous: O’Melveny & Myers LLP Education: JD – Columbia University School of Law 1981 - 1984 BA – Harvard University 1977 – 1981 Practice Areas: White Collar Criminal Defense, Litigation, Anti-corruption, Commercial Litigation, Enforcement Latham to Continue in Antitrust Case Source: NLJ | Editor: rbinder Practice Areas: Antitrust, Civil Procedure, Motion Practice, Legal Profession Subject: Law Firm Client Relationships, Professional Ethics & Attorney Discipline Industry: Transportation/Aviation ‘Upskirt’ Corporate Counsel Gets Six-Month Suspension SEC Taps New Chief for S.F. Office ‘Computergate’ Sentence for Ex-Rep Stands, Judges Rule Suit Against Chinese Bank Can Proceed, Panel Finds Traffic: 9/4 3 PVs 9/6 1 PVs 9/13 1 PVs 9/19 2 PVs 9/21 3 PVs Article IDs full access: 1202617890254 1202618879198 1202619124339 Article IDs blocked access: 1202619931015 1202619663543 Access Platform: Apple iPad Other Access Locations: Chicago Redwood City Los Angeles eNewsletter Alerts Clicked: CA News Alert Behavioral Data Profile Social Profile User Content 360 View Firm: Name: Latham & Watkins, LLP Firm ID: 120 Employees: 2,032

5 © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 5 After MarkLogic Converge Master Data Management Load As-is, Process De-duplication, Mapping Linking Source Prioritization and Scoring Provenance and Point-in- time Scoring Descriptive ALM Properties & Info Solutions Behavioral Transactional 360 View Predictive Analytics Website Recommendations Website Personalization Marketing Campaigns Insights and Reports Permissions Syndication ALM Customers 60+ Data Sources

6 © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 6 Email Sends Per Click 417 67 Delivering ROI with MarkLogic Email Marketing Campaign SentLeadsOpen RateClick Through Rate (CTR) Old Approach21,6975215.3%0.24% With MarkLogic3,7335623.5%1.55% 600% more effective


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