1. 1 Rapid Response System

2. 2 _Developed to notify account teams when the client was not happy with one or more service areas, such as cost management or creative content. _Designed to help Euro RSCG provide the best quality of service available. _Allows Euro RSCG to measure the results of our work.

3. 3 Rapid Response System – How It Works _A client instance is established by Euro RSCG. _Key dates are chosen, anywhere from 4 to 12 per year. _On the key dates, each client user will receive an email that contains a link to a survey website. _The survey contains a list of questions regarding Euro RSCG’s service. _The client user selects an option ranging from Very Satisfied (5 points) to Not Satisfied (1 point) for each question. _Any surveys submitted with poor marks (1 or 2 points) will be immediately routed to the Euro RSCG Account Team for that client.

4. 4 Rapid Response System – Step 1 _The client user receives an email that contains a link to a survey website:

5. 5 Rapid Response System – Step 2 _The client user clicks on the link to open the survey website:

6. 6 Rapid Response System – Step 3 _Surveys containing poor marks are immediately sent to the Euro RSCG Account Team and marked as urgent.

7. 7 Rapid Response System – Final Step _The Euro RSCG Account Team contacts the client determine how to correct the problem.

8. 8 Rapid Response System – Customizations _Go to http://rrs.eurorscg.com to fill out a new client request:http://rrs.eurorscg.com

9. 9 Rapid Response System – Customizations (cont.) _Items to customize: _Client _Email Subject _Email Message _Email “From” Name _# of Days to Send Followup (reminder email) _Followup Email Subject _Followup Email Message _# of Days Prior to Send Agency Notice _Dates to Send Surveys (up to 12 per year) _Euro RSCG Team Members (account administrators) _Client Team Members (who will receive the survey) _Website Greeting _Thank You Message _Survey Questions (up to 20 questions)

10. 10 Rapid Response System Contact Adam Frost with any questions: adam.frost@eurorscg.com