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Published byEdgar Hensley Modified over 9 years ago
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2010 Marketing Committee Report Chuck Ludmer Chairman
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Introduction Nexia Strategic Plan – Marketing Objectives 2010 Activity: Mobile Application Marketing Collateral P.R. Website
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Marketing Committee Chuck Ludmer (Chairman)J.H. Cohn Xavier EcheverriaLaudis Consultor Ann MonksSmith &Williamson Ian StoneNexia Court & Co Henry TanNexia TS Larry ZeifmanZeifmans Donal WatkinNexia International Steve Smith (PR Advisor)Thirdperson
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Nexia Strategic Plan Launching in November 2010 Commitment to providing a marketing- led approach to supporting the international focus of Members
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Strategic Objective 1 “ Encourage Members to develop an international focus to their practice and provide them with appropriate resources to apply a consistent Nexia approach to cross border engagements”
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Delivery Develop a global marketing plan Guidance to Members on enhancing international dimension of their practice Ensure consistent approach by Members to branding Nexia Develop a portfolio of Nexia marketing resources, templates and guidelines for members
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Delivery Maintain a global PR approach Provide marketing collateral that emphasises Nexia’s competitive positioning Monitor Nexia business flows to identify and exploit business development & collaboration opportunities Optimise the website and use online media to improve internal/external communication
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2010 Activity Report Mobile application – Nexia Directory Marketing Collateral P.R. Website
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Mobile Application – Nexia Directory
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Mobile Application Launch of mobile application in December 2010 Application available on Blackberry, Android and iPhone devices Provides latest member contact data
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Mobile Application Users able to perform search by: Contact Firm Country Functional expertise
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Mobile Application Contact identified: Initiate email/phone call Import contact details into address book Email contact details to third party Display location using Google map format
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Marketing Collateral: Corporate Brochure Communicates Nexia’s competitve position: Global reach Seamless advice Proven track record Cost effective services Consistent quality and service
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Corporate International supplement Supplement circulated to readership of over 70,000 in April Included Nexia features + profiles of over 70 member firms Readership includes large/mid-market businesses, venture capitalists & banks
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2009 Annual Review Provided insight into financial performance Illustrated member collaboration Highlighted training/knowledge sharing initiatives
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Thought Leadership publication Communicate Nexia’s global reach and expertise Targeting international clients E-shot format Launch January 2011
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P.R: Special Reports “What next for Global Capital Markets” “Listing in London” Circulated to Members and press contacts Used to generate article placement
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P.R: Article Placement Re-working and placement of Member content, such as: Technical content of “Tax Link” Tax “World Cup” article collaboration between UK, France, Italy, Spain & Portugal
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P.R: Press Releases IFRS for SMEs – European survey Gateway to International Trade conference Introduction of new U.S. Member GTM Group
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Editorial Board Being established to identify potential PR opportunities throughout the network Utilise key marketing contacts in each region Consider and evaluate future opportunities in more systematic manner
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Website Redevelopment of Nexia website Provide more dynamic and user-friendly public area Extend Member’s Area functionality Launch: April 2011
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Website branding – Member Compliance Continue to monitor compliance with website branding best practice: Use of Nexia logo Reference to Nexia Link to Nexia site English language section
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Summary Continuing commitment to: Enhancing the Nexia brand Developing resources to support the international business focus of Members Improving communication within the network: Member to Member and Nexia to Member
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Thank you! Chuck Ludmer Chief Marketing Officer - International Contact Partner J.H. Cohn LLP (cludmer@jhcohn.com)
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