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Published byCalvin Watson Modified over 9 years ago
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Choosing a Content Management System
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Or: How I Learned to Stop Worrying and Love the Bomb (Apologies to Kubrick)
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What Are You Trying To Do? Vague market space +
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What Are You Trying To Do? Vague market space + Vague customer expectations +
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What Are You Trying To Do? Vague market space + Vague customer expectations + Limited staff & management experience =
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What Are You Trying To Do? Vague market space + Vague customer expectations + Limited staff & management experience = Vague career results
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What We Did Institutional web issues are not solvable in isolation Web Forum: ~120 web practitioners from across campus with interests in various parts of our collective web effort Six committees: Portal, Search, Standards & Practices, Infrastructure, Marketing, and CMS Meetings range from weekly (during projects) to monthly
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CMS Committee Charter: Should we get one? If so, specify requirements Interviewed users from across campus Roughly two dozen interviews Open-ended: What is your publishing process today? What works well? What works poorly? If you had a CMS, what parts of your current process would have to stay?
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CMS Committee Digested results Held town hall on CMS Revised results Wrote RFP Sanity-checked with consultant Are we speaking the same language the vendors are? Released RFP
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CMS Committee Digested results Held town hall on CMS Revised results Wrote RFP Sanity-checked with consultant Are we speaking the same language the vendors are? Released RFP -- today!
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Marketing Committee Content inventory -- “official” web sites across campus: Purpose of site? Users? Metrics? Benchmarking Front door, gateway pages Other templates
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Things a CMS Will Not Do Inventory/tag your content Build your navigation Localize your content Improve the quality of your content Won’t manage the timeliness of your content Change your human processes Automatically convert non-HTML content
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Recommendations for Web CMS Deployments Start with a pilot Do not start with world hunger Minimize templates Development, maintenance, migration Investigate existing publishing processes Understand the content
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Recommendations for Web CMS Deployments Expect resistance from practitioners Transparency of process Think broadly about governance Streamline the committee work as much as possible HCI/design/requirements team
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Resources The Content Management Bible, Second Edition: Bob Boiko The CMS Matrix, http://www.cmsmatrix.org The CMS Report, http://www.cmswatch.com
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What do you mean when you say CMS? Absorb content Store it Tag it Process it Approve it Publish it
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What do you mean when you say CMS? Absorb content Store it Tag it Process it Approve it Publish it How hard can it be?
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What do you mean when you say CMS? Document Management? Document Image Management? Files or structured documents? Knowledge Management? Portal? Digital Asset Management? Digital Rights Management? Digital Records Management?
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What do you mean when you say CMS? Learning Object Management? Collaboration? Source Management? Product Data Management/Catalog Content Management? Institutional Repository? For now, Web Content Management….
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Enterprise Content Management Vendor-defined term Random, large, expensive collections of features
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Web CMS: Why? Common look and feel Better students, more research dollars We say theory, marketers say fact Content providers -> Content creators Reduce costs Improve timeliness and accuracy of site Improve record-keeping Put regulatory compliance in the hands of content owners rather than technologists
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Web CMS: Why? Improve security Fewer, better controlled systems Improve business continuity No longer dependent on a variety of platform- specific, or even machine-specific, tools and configurations Regulatory compliance Rollback to specific date
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Web CMS: Core functions Separate design from content QA tools Design enforcement Workflow
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Web CMS: More Built-in apps: Blogs Discussion/forums Chat Guest book Photo galleries Site map creation Survey tools On and on….
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Web CMS: Still More Specialized import tools Multi-site deployment Personalization Caching and replication Syndication Multiple formats (wireless, RSS, mail, etc.) Version branching & reconciliation Internationalization & localization tools
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Institution-wide CMS? Add…. Directory integration Groups in particular Authn/z Sharable content libraries? With ACLs? Federatable? One source, many destinations ~Order of magnitude increase in cost/effort
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Other Decisions Static or dynamic Push or pull Fat or web client Content provider browser support Reporting Complexity of workflow
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Other Decisions Search integration Personalization/customization Content promotion Flexibility/extensibility of metadata Server platforms Print integration
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