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FY10Planning Academic Division June, 2009. 09-10 Academic Council Peter A. Dacin (2010) Queen’s University Immediate Past President Kathleen Seiders (2011)

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Presentation on theme: "FY10Planning Academic Division June, 2009. 09-10 Academic Council Peter A. Dacin (2010) Queen’s University Immediate Past President Kathleen Seiders (2011)"— Presentation transcript:

1 FY10Planning Academic Division June, 2009

2 09-10 Academic Council Peter A. Dacin (2010) Queen’s University Immediate Past President Kathleen Seiders (2011) Boston College President Beth Walker (2012) Arizona State University President-Elect Tom Brown (2012) Oklahoma State University President-Elect Designate June Cotte (2010) University of Western Ontario Mark Houston (2010) Texas Christian University Sandy Jap (2011) Emory University Charlotte Mason (2011) University of North Carolina Gerard Tellis (2011) University of Southern California Jule Gassenheimer (2012) Rollins College Dwayne D. Gremler (2012) Bowling Green State University Lisa K. Scheer (2012) University of Missouri

3 Academic Division Mission The Academic Division of AMA is a global organization of marketing educators. Our principal mission is to lead, encourage, support and recognize the development, dissemination and utilization of marketing knowledge and thought by:  Facilitating knowledge exchange and marketing problem solving among marketing educators, practitioners, and public policymakers.  Offering opportunities for networking, career development and scholarly activities relevant to marketing educators.  Fostering a culture for excellence in teaching.  Supporting global initiatives for marketing educators.  Using cutting-edge technology to enhance activities and offerings.  Facilitating the application of marketing knowledge and tools to improve society.

4 Academic Division Vision The Premier Marketing Organization for Marketing Educators Worldwide To be the recognized thought leader and an essential resource for advancing marketing knowledge and practice; and the professional development of marketing educators.

5 Events –Educator Conferences –Specialized Conferences –Thought Leadership and other special events –Doctoral Consortium –Dissertation Awards Publications Cross-Fertilization –Academic-Practitioner Academic Council Landscape (Value Delivery) Thought Leadership Professional Development Volunteer Leadership –Conference Chairs –SIG Leadership –Academic Council Cross-Fertilization –Special Interest Groups Building Community Events –Prof. Dev. Tracks –New Faculty Workshop –Doctoral Education –Other Targeted Delivering Resources –Academic Resource Center (ARC) –Improved Dissemination of Existing Resources

6 08-09 Council Task Forces Members’ Value and Metrics Pam Ellen, Charlotte Mason, Gerard Tellis Events Tom Brown, Sandy Jap, Beth Walker SIG’s Mark Houston, Eli Jones, Kathleen Seiders Doc Ed/Faculty Development Rajesh Chandy, June Cotte, Peter Dacin 6

7 08-09 In Review Member Value: E-services (ARC) Placement Survey Added Value at Summer Ed Conference (AMA Placement) Newsletter Guidelines, Documentation, Communication Pre Conference Events Doctoral Consortium SIG Resource Center Thought Leadership All Academic

8 08-09 in Review Ongoing (for August): Metrics (Post Conference Surveys) Volunteer Recognition SIG Leader Discussion Board Added Value at Winter Ed Conference Teaching-Related Resources

9 2009-2010 Priorities 9

10 2009 - 2010 Overarching Objectives [Academic Council] Enhance the experience for academic members and volunteers Integrate initiatives from recent years to improve overall execution Refine key processes, policies, and procedures: update and document

11 Objectives…more specifically Enhance the AMA Experience Event experiences Website experiences Volunteer leadership experiences Integrate Recent Initiatives AC committee roles PhD project sponsorship Doctoral consortium involvement & branding Marketing-on-Demand/ the ARC Refine Processes, Policies, & Procedures Provide volunteer leadership with updated and accessible information Improve leadership transitions

12 Events Committee Enhance the AMA conference experience and increase brand equity Winter Ed Summer Ed MPPC (Marketing & Public Policy) Doctoral Consortium Provide more social and networking opportunities Offer new conference ‘features’ Streamline processes for volunteers 12

13 SIGs Committee Support SIG leadership: Stronger AC liaison roles More frequent communications Online access to membership information SIG Leader Resource Center Access to needed resources Budgeting and Plan templates/ Timelines/ Program planning guides/ Best practices Access to all-SIG reports and benchmarks 13

14 Doctoral Education/Faculty Development Committee Academic placement process Services for schools recruiting faculty Services for academic job seekers Support for doctoral student development Conversion of doctoral students to regular members and subsequent retention PhD Project (attracting minorities into academic careers) 14

15 Other Priorities E-Resources Academic Resource Center/ Editor: Charlie Hofacker Revamp design and organization Integrate academic content into MarketingPower.com Expand community role Metrics Create Report format with key division metrics to review at council meetings Goal: Relevant and reliable metrics consistently assessed over time 15

16 Other Priorities Classroom Resources Content that is unavailable through other sources ARC-supported Membership FY 2008: 3,270 Academic + Doctoral members Maintain positive membership trend Cultivate global membership Encourage global leadership opportunities Connect with practitioners Leverage AMA resources

17 ARC Redesign: Fast Access to Most Popular Content Categories

18 Redesigned Events pages and Call for Papers

19 Teaching materials on the ARC


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