1. All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster NATIONAL COMMUNITY RELATIONS & DEVELOPMENT CONFERENCE

4. More can be learned from what works than from what fails. - Renee Dubos WEST, TEXAS APRIL 17, 2013

5. MAGIC Formula Set-up a designated online gift page Engage 1-800-SAL- ARMY Determine an address for white mail

6. MAGIC Formula Set-up a designated online gift page Engage 1-800-SAL- ARMY Determine an address for white mail Use Text-to-Give

8. First 5 Days $3.3 million Next 5 Days $600,000 Next 10 Days $444,000 On the 21 st Day $10,653 May 25 – June 8 $1,307,859.35

9. RULE

10. = COVERAGE

11. Donations Management

12. We do NOT do donations management on every disaster. Sometimes the best answer is: Currently, The Salvation Army is not accepting in-kind donations from the general public for disaster relief operations. However, The Salvation Army depends upon your donation of used clothing and other items to support local programming. Please consider donating your used clothing to your local Salvation Army Thrift Store.

13. GATHER, GATHER, GATHER STORE, STORE, STORE USE (LATER) 1 2 3

14.  Message what is needed – and what is not.  Message consistently – internal, external, interagency.  Get a warehouse – we ALWAYS need a warehouse

15. In-Kind Giving Guidance  Type of product  Amount of product  Is shipping included?  Are the hoods sorted, on pallets, shrink-wrapped and easy to unload?  Are the good expired? Near expiration? Banned in certain countries?  Is this a gift or is there cost involved?

16. What do we always need?  Water (at least early on)  Beverages  Snacks  Non-perishable food

18. Direct Marketing/Emergency Grams Be Ahead of the Event Scope of Event Media Coverage What Else is Going On in the Media? Where is Your Data?

19. Fundraising Gift Processing PLEASE use a PO Box/Lockbox Provider Staff Focus should be on the Event And Telling the Story to Media/Donors Gifts Will Overwhelm You! Accurate Data

20. Conversion of EDS Donor to Ongoing Donor Think of Them as a Disaster Donor Impulse Giving – Saw the Need, Responded For Gifts of $250+ (or xx) Call Them Send Them a Disaster Newsletter Do Not Carpet Bomb Them

21. Major Gifts/Foundations/Corporations Pre-Event Work Know Your Donors Use the EDS Website for Up to Date Event Information Know that You Must Report Back

23. Donor Recognition Based on Relationship and Gift Value CEO to CEO VP to VP Who has the Relationship? Letter/Phone Call/Certificate/NewsRelease

24. Emergency Disaster Services Preparedness – Role of NHQ Response – Role of DHQ/THQ

25. Oklahoma City Relief $400,000 – in-kind and monetary support to TSA’s OK City relief efforts  Mobile Kitchen – served over 50K pizza’s alongside TSA to victims, first responders  Social Media Activation – $1 donated from every pizza order placed on the PJ website on May 26

26. Partnership Concepts Comprehensive Papa’s Army themed disaster relief partnership  Disaster Relief Protocol  Emergency Response Vehicles  Papa Reward donations from consumers to those in need

27. Disaster Relief Protocol  Pre-developed PSA, digital and social media messages with a call-to- action  Employee Volunteer Networks, led nationally and executed locally  Emergency Food Development Plan

28. Emergency Response Vehicles  Equipped and staffed to respond within 48 hours  Created in partnership with PepsiCo and NASCAR  Used to deliver food to community programs during non-disaster seasons

29. Papa Rewards Donation Program  Customers donate their Papa Rewards points to provide food for those in need as part of disaster relief efforts  Papa Rewards donation program can also extend to non-disaster efforts

30. Additional Concepts  Draft Day Takeover  Sunday Night Hunger Sack  Pizza Pie Charts

31. Disaster Response Unit  Over 16 DRU’s donated to The Salvation Army since 2006.  Social Media – photos/videos In-Kind Shipping Allowance  Utilize for disaster relief efforts – ex: disaster training materials, movement of relief goods (disaster equipment and supplies), etc.  June 1 – May 31 – or until designated amount is exhausted  NHQ approval

32. In-Kind Shipping Allowance  Utilize for disaster relief efforts – ex: disaster training materials, movement of relief goods (disaster equipment and supplies) etc.  $50K annually – use or lose by November 1  Requests/Approvals - NHQ

33. Domestic Disaster Response Giving Program  Designed to pre-position shoes in Salvation Army warehouses in all four territories in order to be available for distribution after a disaster hits.  Each Territory to receive 32,940 pairs of shoes  Requests through NOPP  Communications guidelines

34. Doing the most good Insert Title Here Text for footnote Workshop Presenters Paul Curnow paul_curnow@uss.salvationarmy.org Jeff Jellets jeff_jellets@uss.salvationarmy.org Jaime Joswick jaime_joswick@usn.salvationarmy.org