1. Six Major Trends in Journalism Project for Excellence in Journalism, State of the News Media 2010, 2009 * * http://www.stateofthemedia.org/2010/overview_major_trends.php

2. 1. 2010 - As we learn more about both web economics and consumer behavior, the unbundling of news seems increasingly central to journalisms future. – 2009 - The growing public debate over how to finance the news industry may well be focusing on the wrong remedies while other ideas go largely unexplored.

3. 2. 2010 - The future of New and Old Media are more tied together than some may think. – 2009 - On the Web, news organizations are focusing somewhat less on bringing audiences in and more on pushing content out.

4. 3. 2010 - The notion that the news media are shrinking is mistaken. – 2009 - On the Web, news organizations are focusing somewhat less on bringing audiences in and more on pushing content out.

5. 4. 2010 - Technology is further shifting power to newsmakers, and the newest way is through their ability to control the initial accounts of events. – 2009 - The concept of partnership, motivated in part by desperation, is becoming a major focus of news investment and it may offer prospects for the financial future of news.

6. 5. 2010 - The ranks of self-interested information providers are now growing rapidly and news organizations must define their relationship to them. – 2009 - Even if cable news does not keep the audience gains of 2008, its rise is accelerating another changethe elevation of the minute- by-minute judgment in political journalism.

7. 6. 2010 - When it comes to audience numbers online, traditional media content still prevails, which means the cutbacks in old media heavily impact what the public is learning through the new. – 2009 - In its campaign coverage, the press was more reactive and passive and less of an enterprising investigator of the candidates than it once was.