1. The Russian Travel Segment From a Western and Financial Perspective Neil Bryant, Director of Service Development n.bryant@payonlinesystem.com

2. Нил Брайант Директор по развитию n.bryant@payonline.ru Моя история в России Introduction

3. Tourism….wow!

4. Dynamics of Russian Travel Segment

5. My experience in the West

6. The online / offline functions Distribute brochures Attract clients Accept bookings Complete bookings Upsell services Receive feedback (testimonials)

7. Hotels Flights Holidays Train tickets Insurance Car Rental The more convenient you make your site, the more traffic will repeat and the lower the costs. This provides more profit to invest in more services. Services offered and convenience

8. Even though your clients may only book 1 time per year, they have friends, and their friends have friends. Attracting new business through convenience

9. Online influence

10. Things to be careful about

11. Trends in fraud

12. Significant increase on Card Fraud in the last 5 years Focus on Russia

13. $680,600,000,000 $5,400,000,000 Online fraud versus legitimate payments

14. 1 million transactions 200 Fraud 0,02% risk We take fraud seriously..

15. % of internet users who buy through ….

16. Who uses what? 59%49% 6% 37%

17. Why Credit Cards?

18. Покупки наличными Покупки при помощи кредитной карты The wealth effect.

19. More reasons to accept credit cards Freeze Funds for 30 days Partial / full refund The lowest tariffs of any business segment от 2% - при работе по «длинной записи» от 0,7% - при работе через GDS (Amadeus, Galileo, Sabre).

20. Reaching a new audience

21. Further information at www.payonline.ru