2. SOCIAL CHANGE & COLLECTIVE BEHAVIOR Chapter 17

3. MAJOR FORCES TO SOCIAL CHANGE SOCIAL CHANGE occurs when many members of society adopt new behaviors. TechnologyPopulation Natural Environment Revolution & War

4. COLLECTIVE BEHAVIOR Rumors Y2K dooms day Food food burgers contain worms Urban Legends Coke and Pop Rocks Hotels and Kidney Theft Fads Silly bands Streaking Fashions Uggs Slang – groovy, sick Mass Hysteria Salem Witch Trials War of the Worlds Panics People trampled during fires Bank panics during depression Crowds Moviegoers Times Square on New Year’s Eve Mobs Les Miserables barricade Lynch mob Riots Fans after world series Rodney King riots Social Movement Civil Rights Movement National Rifle Assoc.  Collective Behavior  Collective Behavior refers to the spontaneous behavior of people who are responding to similar stimuli. Exploit insecurities and anxieties. Modern fables that warn against dangerous behavior Comes and goes quickly More widespread than fads. Based on false ideas Based on real events Crowd that is violent for a purpose Temporary with common interest Mob with no purpose Promote or prevent social change