1. Tony Nguyen Emerging Technologies/Communications Coordinator National Network of Libraries of Medicine (NN/LM), Southeastern/Atlantic Region (SE/A) SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS

2. 8 in 10 online health inquiries start at a search engine. Fox S and Duggan M. Health Online 2013. Pew Research Center: Internet, Science, and Tech. 2013 Jan 15. Accessed on March 25, 2015.Health Online 2013. Pew Research Center: Internet, Science, and Tech. Health Fact Sheet. Pew Research Center: Internet, Science, & Tech.Health Fact Sheet. Pew Research Center: Internet, Science, & Tech. Accessed on March 26, 2015. Where Searching Begins

3. On any given day in early 2012, more than half of adults using the internet use a search engine (59%). Purcell K, Brenner J, Rainie L. Search Engine Use. Pew Internet and American Life Project. 2012, Mar 9. Accessed March 26, 2015.Search Engine Use. Pew Internet and American Life Project. Search Engine Popularity

4. Three-quarters of search users say collecting user information to personalize search results is not okay. Purcell K, Brenner J, Rainie L. Search Engine Use. Pew Internet and American Life Project. 2012, Mar 9. Accessed March 26, 2015.Search Engine Use. Pew Internet and American Life Project Privacy and Searching

5. 39% describe themselves as “very concerned” or “somewhat concerned” about government monitoring of their activity on search engines. Rainie L. & Madden M. How People are Changing Their Own Behavior. Pew Internet and American Life Project. 2015, Mar 16. Accessed March 26, 2015.How People are Changing Their Own Behavior. Pew Internet and American Life Project. Privacy Strategies Post-Snowden

6. Top 5 Search Engines in the United States from 2010 to 2015Top 5 Search Engines in the United States from 2010 to 2015. StatCounter Global Stats. Retrieved March 26, 2015. Top 5 Search Providers

7. Marketing of Search Engines

8. Search Engines Then

9. The Search Engine List. Comprehensive list of Search Engines. Retrieved on March 26, 2015Comprehensive list of Search Engines Search Engines Now

10. Pop the hood and take a look around the search engine. Rev Your Search Engine

11. Complex and often secret algorithms determine which parts of the Web will be searched. Formula for Success

12.  Results are ranked based on several factors (determined by the search algorithm).  Beware of information overload. Result Overload

13. Search Engine Optimization  Helps webpages move to the top of the results list  Designed to “fool” the system  Uses coding and/or writing to help a page rank higher in results SEO: What You Need to Know

14. Blind Search ComparisonBlind Search Comparison (Bing and Google Only) Bing it On Search Comparison Open Test Search Search Engine Shell Game

15. Blind Search Comparison Blind Search Comparisons

16. Advanced Search Features

17. Google Google Advanced Search Google Search

18. Yahoo Search Yahoo Advanced Search Yahoo! Search

19. Bing Search Advanced Search Operators: 8 Tips for Better Searches8 Tips for Better Searches Bing Search

20. Warning! Result Overload

21.  Basic search: GoogleGoogle  More Search Tools Google Results Tools

22.  DuckDuckGo DuckDuckGo  Instant and zero click results  No tracking  Yippy Yippy  Search with filters  Secure for K-12 environments  No Tracking New to You

23.  Test your skills  Time to work on practice questions. Exercise Set I

24. The “Deep Web”

25.  Search engines cover less than 20% of the entire Web. The Invisible Web

26. Internet Public Library Example of the Deep Web

27. Image from Batman Animated Series from Warner Bros. Animation. BREAK TIME

28.  Wolfram Alpha Wolfram Alpha  Google Scholar Google Scholar  Microsoft Academic Search Microsoft Academic Search Scholarly Pursuits

29.  Wayback Machine Wayback Machine  CyberCemetery CyberCemetery  Google Cache Google Cache  Search using cache:URL Blast from the Past

30.  What types of media are commonly searched for?  Books/Print  Images  Video Media Searching

31.  Project Guttenberg Project Guttenberg  Google Book Search Google Book Search  Free Book Search.net Free Book Search.net Books/Print Search

32.  Google Images Google Images  picsearch picsearch  NIH Images NIH Images Image Search

33.  Flickr Flickr  Flickr – The Commons Flickr – The Commons  Panoramio Panoramio Picture This

34.  Images from the History of Medicine Images from the History of Medicine  National Library of Medicine Digital Collections National Library of Medicine Digital Collections  National Gallery of Art Images National Gallery of Art Images Art Class

35.  YouTube YouTube  Vimeo Vimeo  blinkx blinkx Just Press Play

36.  PBS Learning Media PBS Learning Media  C-SPAN Video Library C-SPAN Video Library  YouTube EDU YouTube EDU  TED TED Watch and Learn

37.  Test your skills  Time to work on practice questions.  A link is provided to an online exercise set. Exercise Set II

38. Where will searching take us next? Searching 2.0

39. Data from 2009 shows Twitter growing as a search resource. Sullivan D. Twitter Does 19 Billion Searches Per Month, Beating Yahoo & Bing (Sort Of). Search Engine Land. Retrieved March 26, 2015.Twitter Does 19 Billion Searches Per Month, Beating Yahoo & Bing (Sort Of) The New Normal

40.  Twitter  Twitter Search Twitter Search  Twitter Advanced Search Twitter Advanced Search  Topsy Search Topsy Search Real-Time Results

41.  Bing Social Search Bing Social Search  LinkedIn Today LinkedIn Today  Updates from Twitter and posting on LinkedIn  Google+ Searching Google+ Searching Social Media Search

42.  Top 5 Apps Accessed Over Mobile Phones (US)  Facebook  Google Search  YouTube  Google Play  Google Maps Nielsen. Tops of 2014: Digital. Accessed on March 31, 2015.Tops of 2014: Digital Going Mobile

43.  Google  Facebook  Yahoo  MSN/WindowsLive/Bing  YouTube Nielsen. Clicks and balances: Top government websites and U.S. web brands in February 2014. Accessed March 31, 2015Clicks and balances: Top government websites and U.S. web brands in February 2014 Top 5 U.S. Websites

44.  Libraries using SMS for reference Libraries using SMS for reference  KGB KGB  Cha-Cha Cha-Cha SMS Search Tools

45.  Mobile search interfaces are streamlined to make searching on the go easier.  Google Mobile Updated 2011 Google Mobile Updated 2011  Yahoo Mobile Yahoo Mobile Easy Interfaces

46.  Using phone’s GPS search for information near you.  Aloqa App Aloqa App  Combines social and local information in one place Mobile Near You

47.  Google Goggles Google Goggles Mobile Visual Search

48.  Goggles searches for text and images. Goggles On!

49.  Augmented Reality  Use mobile device to scan and find things around you  Robotvision and others Search Nearby: Tweets Restaurants Hotels More Seeing Things Differently

51.  Test your skills  Time to work on practice questions.  A link is provided to an online exercise set. Exercise Set III

52.  New Books  Sauers, Michael. Searching 2.0. 2009.  Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching. 2009.  Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice. 2009. Keeping Up: Resources

53. Search Engine Resources  Google  Google Label Search Google Label Search  Google Labs Google Labs  Yahoo  Yahoo Research Yahoo Research  Bing  Searching Bing Searching Bing

54. Search Engine Resources II  How Stuff Works How Stuff Works  Search Engine Land Search Engine Land  Tame the Web Tame the Web  Search Engine Watch Search Engine Watch

55.  INFOdocket – Gary Price INFOdocket  Librarian of Fortune – Mary Ellen Bates Librarian of Fortune Search Engine Resources

56.  Library Success Wiki Library Success Wiki  Infopeople Search Tools Chart Infopeople Search Tools Chart  LITA blog LITA blog Library Resources

57. Questions

58. Tony Nguyen tnguyen@hshsl.umaryland.edu Emerging Technologies Coordinator/Communications National Network of Libraries of Medicine, Southeastern/Atlantic Region Contact