1. DES311 – Product Pitch Andrew Ross – IMD – Year 2 B00583384

2. Overview of my product Based on cartoon characters/icons Professions (e.g. Soldiers, Mechanics, Police) An idea for organisations that aim at helping kids pick a profession

3. Evolution of my idea Originally I had the idea for Star Wars themed logos or perhaps The Simpsons or Family Guy However after seeing images of professions I came to the conclusion that it would be a viable idea to create cartoon characters in professions

4. Target Market Primary Schools (UK) (Elementary Schools) (USA) Organisations that help kids with deciding future careers Secondary Schools (Year 8-10) (UK) / Middle Schools (USA) Viable product for presentations and illustrations

5. Pricing Strategy Release of various packs Standard package at £25 (British Sterling) ($42 USD) Ultra package at £35 (British Sterling) ($58 USD) Mega package at £40 (British Sterling) ($65 USD)

6. Product Website http://scm.ulster.ac.uk/ ~B00583384/DES311_ic ons http://scm.ulster.ac.uk/ ~B00583384/DES311_ic ons Basic layout of my own site with a link to the product page from the DES311 section Has my logo in top left corner