1. Project Proposal By:Jackie O’Dowd Saskia Swaan Joe Moore

2.  Aim of Project  Users & Demographics  Technology & the Age Divide  Identifying the Issues  Personas  Idea Generation  The Product/Concept  Product Research/Technical Feasibility  Inclusivity (Trojan Horse)  Conclusion  References Presentation Outline:

3. …is to design a product or service for a population with a capability loss, using an inclusive design. The aim of the project…

4. Who are the users?  Over 60’s

5. User Demographic: 60+ 19802012 (WHO, 2012)

6. User Demographic: € 446,94 (shared income) 56% Income 89% €352,18 (single income) (Social payments) Chronic illness (CSO, 2012)

7. Computer & Internet Usage: Technology & the Age Divide 60%35% 15% 16-49 yrs50-64 yrs65-74 yrs ( Cullen, K., Dolphin, C., Delaney, S., & Fitzpatrick, M., 2010 )

8. 39% Technology & the Age Divide 45% (Zickuhr K., & Smith A.,2012)

9. Technology & the Age Divide 95% (Zickuhr K., & Smith A.,2012)

10.  Negative Attitudes  Feeling too old to learn, too hard  And only 10% use phone for Internet : -preference for pay as you go -perceived as complicated and difficult -nervous using new electronic device Technology & the Age Divide (Hargreaves, G., 2011).

11. 15%45%33% Capability Loss: HearingPoor VisionMemory Issues Age of Respondents: < 60 yrs 60 – 79 yrs

12. Personas: Harry Sally

13. Idea Generation Simple is Not the same as stupid (Hargreaves, G., 2011).

14. The Product/Concept:

15. Product Research/ Technical Feasibility O2 Joggler

16. Inclusivity

17. Conclusion Trojan horse effect Technology and the Age divide

18. Thank you for listening… Any questions?

19. References Cullen, K., Dolphin, C., Delaney, S., & Fitzpatrick, M., (2010). Survey of older people and ICTs in Ireland. Retrieved October 20, 2012, from http://www.dcenr.gov.ie/NR/rdonlyres/DA00462A- D51B-4C6F-8DBF-B08D0191D931/37829/SurveyofOlderPeopleandICTsinIrelandResearchReportb.pdfhttp://www.dcenr.gov.ie/NR/rdonlyres/DA00462A- D51B-4C6F-8DBF-B08D0191D931/37829/SurveyofOlderPeopleandICTsinIrelandResearchReportb.pdf CSO (2012). Survey on income and living conditions (SILC). Thematic Report on the Elderly 2004, 2009 and 2010.Retrieved October 20, 2012, from http://www.cso.ie/en/media/csoie/releasespublications/documents/silc/2010/elderly0409and10.pdf http://www.cso.ie/en/media/csoie/releasespublications/documents/silc/2010/elderly0409and10.pdf Hargreaves, G. (2011). Smartphone fear factor for over 65s. Retrieved October 20, 2012, From Aging and the use of the internet (n.d). Retrieved October 20, 2012, from http://www.nominettrust.org.uk/sites/default/files/NT%20SoA%20- Ageing and the use of the internet.pdf http://www.nominettrust.org.uk/sites/default/files/NT%20SoA%20- Ageing and the use of the internet.pdf Swaan, S. (2012, November 7). ). Survey Monkey. Retrieved from https://www.surveymonkey.comhttps://www.surveymonkey.com WHO (2012). Are you ready? What you need to know about aging? Retrieved October 20, 2012, from http://www.who.int/world-health-day/2012/toolkit/background/en/index.htmlhttp://www.who.int/world-health-day/2012/toolkit/background/en/index.html Zickuhr K., & Smith A.,(2012). Digital differences. While increased internet adoption and the rise of mobile connectivity have reduced many gaps in technology access over the past decade, for some groups digital disparities still remain. Retrieved October 20, 2012, from http://pewinternet.org/~/media/Files/Reports/2012/PIP_Digital_differences_041312.pdf

20. References (Images) Calendar [Image] (n.d.). Retrieved November 8, 2012, from http://www.wherestheshuttle.com/Announcements.html Cartoon boy [Image] (n.d.). Retrieved November 8, 2012, from http://drawsketch.about.com/od/cartooning/ss/cutecartoon.htm Chronic illness [Image] (n.d.). Retrieved November 1, 2012, from http://www.thetotalwellnessdoc.com/wp- content/uploads/image/pills.jpghttp://www.thetotalwellnessdoc.com/wp- Family group [Image] (n.d.). Retrieved November 1, 2012, from http://www.mandysmoon.com/store/images/Category_Images/Specialty_Items_Department/people_row_spe cialty_items.jpg http://www.mandysmoon.com/store/images/Category_Images/Specialty_Items_Department/people_row_spe Family image [Image] (n.d.) Retrieved November 1, 2012, from http://www.lesswaste.org.uk/greene_family.bmp Family member’s gif [Image] (n.d.). Retrieved November 1, 2012, from http://www.mandysmoon.com/Qstore/uploads/familyhomepg.giffamily group Fear of technology [Image] (n.d.). Retrieved November 1, 2012, from http://itineraryforvision.files.wordpress.com/2011/06/fear_technology.jpg http://itineraryforvision.files.wordpress.com/2011/06/fear_technology.jpg Globe [Image] (n.d.). Retrieved November 8, 2012, from http://www.clker.com/clipart-planet-earth-1.htmlhttp://www.clker.com/clipart-planet-earth-1.html Globe digital divide [Image] (n.d.). Retrieved November 8, 2012, from http://cdn6.fotosearch.com/bthumb/CSP/CSP200/k2003722.jpg I-Pad [Image] (n.d.). Retrieved November 8, 2012, from http://dualbrowser.19e3.com/http://dualbrowser.19e3.com/ Hit thumb with hammer [Image] (n.d.). Retrieved November 1, 2012, from http://images.clipartof.com/small/438632- Cartoon-Man-Holding-His-Throbbing-Thumb-After-http://images.clipartof.com/small/438632- Cartoon-Man-Holding-His-Throbbing-Thumb-After- I said sit [Image] (n.d.). Retrieved November 1, 2012, from http://tizona.files.wordpress.com/2009/04/i_said_sit.jpg?w=504 http://tizona.files.wordpress.com/2009/04/i_said_sit.jpg?w=504

21. References (Images) Lady [Image] (n.d.). Retrieved November 8, 2012, from http://data.whicdn.com/images/17244165/6042694297_6d5d4a8d79_z_thumb.jpg Little lady [Image] (n.d.). Retrieved November 8, 2012, from http://www.madeit.com.au/uploaded/2012-9- 21/f62952742Db4ee2D49ee2Dafd82D5ab99268000cPREVIEW2.jpg Man in front of computer [Image] (n.d.). Retrieved November 1, 2012, from http://www.toonpool.com/user/997/files/just_how_you_feel_out_of_memory_351575.jpg http://www.toonpool.com/user/997/files/just_how_you_feel_out_of_memory_351575.jpg Memory loss [Image] (n.d.). Retrieved November 1, 2012, from http://thatssuperfood.com/wp-http://thatssuperfood.com/wp- content/uploads/2010/04/memory-loss-2.jpg Money green [Image] (n.d.) Retrieved November 1, 2012, from http://www.clker.com/cliparts/A/U/J/c/h/u/stacks-of- money-hi.png Old man w/ pipe [Image] (n.d.). Retrieved November 8, 2012, from http://www.clipartmojo.com/clip-art/old-man-smoking-pipe-3228/ Old man w/ tie [Image] (n.d.). Retrieved November 1, 2012, from http://www.zazzle.ca/funny_cartoon_male_old_man_angry_postcard-239911656608042186 Old woman cartoon [Image] (n.d.). Retrieved November 8, 2012, from http://barbarah.files.wordpress.com/2011/09/older-lady.pnghttp://barbarah.files.wordpress.com/2011/09/older-lady.png Short sighted caterpillar [Image] (n.d.). Retrieved November 1, 2012, from http://www.flikie.com/wp-http://www.flikie.com/wp- content/uploads/2011/01/3D_20110111_Shortsighted-Caterpillar.jpg

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