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Emerging Technologies Messaging: Challenges & Solutions Eddie Borges Communications Director / PIO NYS Office of Children and Family Services (OCFS)

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Presentation on theme: "Emerging Technologies Messaging: Challenges & Solutions Eddie Borges Communications Director / PIO NYS Office of Children and Family Services (OCFS)"— Presentation transcript:

1 Emerging Technologies Messaging: Challenges & Solutions Eddie Borges Communications Director / PIO NYS Office of Children and Family Services (OCFS)

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5 NIELSEN US MEDIA MARKETS 1. NYC (7,433,820)* 51. Buffalo (631,120) 57. Capital District (556,750) 80. Rochester (390,580) 81. Syracuse (388,000) 93. Burlington Plattsburgh (331,320) 157. Binghamton (138,390) 169. Utica (106,280) 175. Elmira (96,090) 177. Watertown (94,960) * TV Households

6 Challenges Controlling Message Delivering Message

7 Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO)Search Engine Marketing & Optimization (SEMO)

8 Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube

9 Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube Web 2.0 toolbox o Case Study 1 Bridges to HealthBridges to Health

10 Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube Web 2.0 toolbox o Case Study 1 Bridges to Health  YouTube YouTube

11 Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube Web 2.0 toolbox o Case Study 1: Bridges to Health  YouTube  Itunes

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13 First Month: 10,000 hits!

14 Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube Web 2.0 toolbox o Case Study 2: Transforming Juve nile Justice

15 CAVEAT Web 2.0 Tools are not to be used to replace proactive communications, but to complement them.

16 Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube Web 2.0 toolbox o Case Study 2: Transforming Juve nile Justice  Wikipedia  YouTube  Facebook Facebook

17 Why Facebook?

18 Web 2.0: Looking Ahead @ OCFS Optimize Facebook Website Redesign Further Exploit YouTube Explore Hulu Experiment with Google Wave Implement Instant Messaging & Texting Increase Agency Transparency

19 edwardborges@gmail.com

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