1. PAUL R OWENS JILL TOWNER Professional Academy

2. Why do professional qualifications? Education ‘opens doors’ Vocational – appreciated by businesses Focused on skills needed in the workplace Shows initiative Differentiates

3. What characteristics and commitment do you need? Understanding the point of the course Desire to get on in a career Personal skills to enable successful learning A subject that interests you Ability to apply experiences

4. Which Professional Qualifications we offer

5. Chartered Institute of Marketing CIM

6. CIM FOUNDATION CERTIFICATE IN MARKETING LEVEL 3 “MARKETING IS THE MANAGEMENT PROCESS RESPONSIBLE FOR IDENTIFYING, ANTICIPATING AND SATISFYING CUSTOMER REQUIREMENTS PROFITABLY” THE CHARTERED INSTITUTE OF MARKETING HOW MARKETING WORKS!!

7. SUITABLE FOR: INDIVIDUALS WITH VERY LITTLE OR NO MARKETING EXPERIENCE SCHOOL LEAVERS PEOPLE NEW TO A MARKETING ROLE OR LOOKING TO WORK IN MARKETING PEOPLE WISHING TO HAVE A BASIC UNDERSTANDING OF MARKETING PEOPLE WITH A FLAIR FOR DESIGN / AN INTEREST IN SOCIAL MEDIA / BUSINESS STUDIES STUDENTS TWO MODULES TO STUDY: MARKETING PRINCIPLES – ASSESSED BY ONE HOUR ONLINE EXAM CUSTOMER COMMUNICATION – ASSESSED BY WORK BASED ASSIGNMENT STUDY METHODS: INTENSIVE 2 DAY WORKSHOP (PREMIUM OPTION) DISTANCE LEARNING (LITE OPTION ) CIM FOUNDATION CERTIFICATE IN MARKETING LEVEL 3

8. Institute of Sales and Marketing Management ISMM

9. SUITABLE FOR: INDIVIDUALS WITH VERY LITTLE OR NO SALES EXPERIENCE SCHOOL LEAVERS PEOPLE NEW TO A SALES ROLE OR LOOKING TO WORK IN A DIRECT SALES ROLE PEOPLE WISHING TO HAVE A BASIC UNDERSTANDING OF SALES CONFIDENT, OUTGOING PERSONALITIES FOUR MODULES TO STUDY: UIDERSTANDING LAWS & ETHICS OF SELLING – MANDATORY – ASSESSED BY ASSIGNMENT UNDERSTANDING MARKETING – MANDATORY – ASSESSED BY ASSIGNMENT UNDERSTANDING BUYER BEHAVIOUR – MANDATORY – ASSESSED BY ASSIGNMENT SELLING TO CUSTOMERS / UNDERSTANDING SELLING TO CUSTOMERS / TELESALES – CHOOSE ONE OF THESE (ASSESSED BY ASSIGNMENT) STUDY METHODS: INTENSIVE ONE DAY WORKSHOP PER MODULE (PREMIUM OPTION) DISTANCE LEARNING (LITE OPTION ) ISMM CERTIFICATE IN SALES & MARKETING LEVEL 2

10. What do the qualifications cover?

11. THE ROLE AND FUNCTION OF MARKETING WITHIN BUSINESS KEY FACTORS THAT INFLUENCE CONSUMER/CUSTOMER BEHAVIOUR THE MARKETING MIX – THE FOUR P’S THE MARKETING ENVIRONMENT TYPES OF CUSTOMERS THE IMPORTANCE OF CUSTOMER RELATIONSHOPS MARKETING COMMUNICATIONS – PROCESS AND TOOLS MARKETING CAMPAIGNS – DESIGN AND IMPLEMENTATION CIM FOUNDATION CERTIFICATE IN MARKETING LEVEL 3 WHAT YOU WILL LEARN:

12. LEGAL AND ETHICAL REQUIREMENTS IN SALES AND CONSEQUENCES OF NON-COMPLIANCE OF SUCH THE CORRELATION BETWEEN SALES & MARKETING, HOW TO CARRY OUR MARKETIN RESEARCH AND THE MARKETING MIX UNDERSTAND SALES TARGETS AND MONITORING PERFORMANCE BASIC FACE-TO-FACE SELLING SKILLS KNOWLEDGE AND UNDERSTANDING OF CUSTOMER BUYING NEEDS, FEATURES & BENEFITS IDENTIFYING, DEVLOPING AND CLOSING SALES OVER THE PHONE ISMM CERTIFICATE IN SALES & MARKETING LEVEL 2

13. How do we support students? Materials Workshops Administration & Tutor support eLearning & LMS Webinars and Videos

14. Thank you for listening

15. Any questions www.professionalacademy.com @ProfAcademy 01223 365505