1. Automotive Multi Channel Marketing 2014 A Study for the Automotive Community from Volker Liedtke – Interims Manager Frankfurt, Germany, 20.08.2014

2. 2 Volker Liedtke, editor@blogomotive.com, www.blogomotive.com Object of Study 1 Method of Study 2 Agenda Criteria for OEM Assessments 3 Audi, BMW, Ford, Hyundai, Mercedes-Benz, Porsche, Volkswagen and other 4 Best Practice per Channel and Overall Strategy 5 Highlights 6 Summery 7

3. 3 Volker Liedtke, editor@blogomotive.com, www.blogomotive.com 1. Object of Study >Brands: Eleven OEMs from Audi to VW >Brand portals of German markets ([OEM].de) >Stationary web (desktop), tablets and smartphones >Devices: >Desktop: Safari Version 7.0.6 on MacBook Pro >Tablet: Safari (current version) on iPad 3 >Smartphone: Safari (current version) on iPhone 5 >Timestamp on Home Chart >Apps have been excludes from this analysis, except when complementing portal communication.

4. 4 Volker Liedtke, editor@blogomotive.com, www.blogomotive.com 2. Method of Study 1. Analysis of OEM’s activities per channel 2. Assessment of OEM’s overall strategy 3. Definitions of best practices per channel and per overall strategy

5. 5 Volker Liedtke, editor@blogomotive.com, www.blogomotive.com 3. Criteria for OEM Assessments Existence and quality of roof concept that supports the brand over all 3 channels in design, content and applications. Overall Concept Subjective impression, if there is a distinct and truly dedicated communication concept per channel in terms of design, IA, usability and applications. Channel Dedication Overall impression of quality of design, usability and implementation. Quality Pure existence of a CC. Feature level of CC – full feature and soft. Dedicated CC-Concept and implementation per channel. Car Configurator Possible highlights in terms of design, content, applications, interaction or usability. Highlights

6. 6 Volker Liedtke, editor@blogomotive.com, www.blogomotive.com 4.1. Audi.de (only for demonstration purposes) Desktop Smartphone >…>… >... >…>… Tablet

7. 7 Volker Liedtke, editor@blogomotive.com, www.blogomotive.com 4.1. Audi.de Assessment (only for demonstration purposes) … Overall Concept … Channel Dedication... Quality … Car Configurator … Highlights

8. Volker Liedtke – Interims Manager Ringstr. 14 61476 Kronberg Germany +49 172 6143606 editor@blogomotive.com