1. Discover the New Media Relations: Vanessa Bugasch SVP Marketing, Cision @vanessabugasch Laurie Mahoney Director, Product Marketing @channermahoney Real-Time Engagement with Journalists through Cision’s Social Influencer Search

2. 2 2 How to Participate Today  During today’s web seminar, attendees will be in listen-only mode.  If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions: Q&A addressed at the end of today’s session  Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session

3. 3 3 “The future isn’t either traditional or digital: it’s a feedback loop between the two. -Kevin Reilly, President of Entertainment at Fox Broadcasting

4. 4 4 Traditional Media

5. 5 5 The Good News

6. “If the news is that important, it will find me.” - A college student in an article by Brian Stelter in the New York Times, March 2008 an article by Brian Stelter in the New York Times

7. 7 7 Cision Social Journalism Study 2013

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10. 10 Cision Social Journalism Study 2013

11. 11 The Devil is in the Details About one quarter of bloggers tracked in Cision’s media database cover one of 26 “first tier” general topics. The rest cover more specific topics. Source: Cision Media Research

12. 12 Introducing… Cision Social Influencer Search!

13. Questions? Vanessa Bugasch SVP Marketing, Cision @vanessabugasch Laurie Mahoney Director, Product Marketing @channermahoney