1. Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da-Yeh University

2. Digital Marketing 2 2014/2/25

3.  Digital media  Change at a phenomenal pace  Constantly evolving technologies  On a global scale  Online population : 2.1 billion  till the end of March 2011  We are living through it, and have a unique opportunity to jump in and be part of this historic transition. 2014/2/25Digital Marketing 3

4.  Reach 50 million households  TV: 22 years  Internet: 5 years  Facebook: ??? 2014/2/25Digital Marketing 4

5.  FB: less than 3 years 2014/2/25Digital Marketing 5

6.  Consumers  Are turning to the Internet  tired of mass-media marketing  Want  More engagement  More interaction  Creative digital marketing is the way your business will reach them.  Welcome to our world…. 2014/2/25Digital Marketing 6

7.  The challenge  To launch the innovative Nokia N8, the Swedish mobile company need to do something ambitious, to create buzz around its new flagship device. It wanted to demonstrate the innovation, power, and openness of the new N8. 2014/2/25Digital Marketing 7

8.  Snowboard / snowboarding 2014/2/25Digital Marketing 8

9.  Keywords: Push Snowboarding  Target audience?  Action?  Results? 2014/2/25Digital Marketing 9

10. 10 2014/2/25