1. Power Series: The Power of Email Marketing Michelle Larter IMN Inc.

2. The Power of Email Marketing Presented by: Michelle Larter

3. Happy Birthday Email!!

4. Why Email?  91% still check email daily  Most opens occur on Apple products  Most popular smartphone activity in ages 18-44

5. The Power of Email Marketing  77% most used marketing tool  40x more effective at customer acquisition than Facebook and Twitter combined

6. The Power of Email Marketing  17% higher sales order value  Promo emails influence 70% of mobile purchasing decisions  Contributed to 75% of sales

7. The Power of Email Marketing More parties and sales* More recruiting* *IMN Customer Case Study results  1.5 to 2 times more parties and greater average total sales  2 to 3 times higher average online sales volume and more recruits signed on average

8. Protect Your Brand From the Start  Protect your brand  If you don’t provide tools to communicate distributor and consultants will do it themselves – and it’s often not pretty.  Think Big Early!

9. Protect Your Brand Which better represents?

10. Tips and Tricks  Communicate Regularly  Variety is key. Talk to them in more than one way.  Engage Lost Customers  Keep the personal connection. Let them know they are missed!  Concise Message  People scan their messages. Give them what they need quickly.

11. Tips and Tricks  Make Clicks Count  Lead them where they want to go  Customize  Target emails to your customers--Keep “blasts” in the past  Direct Action  Make it clear what their next step should be

12. Things to Remember  Empower your sales force to engage customers and prospects  Protect your brand  Ensure consistent branding and messaging  Personalize communications to strengthen relationships and loyalty  Your audience is online, you should be too

13. Michelle Larter imninc.com Mlarter@imninc.com 866-296-6598 617-549-9969 twitter.com/mlarter linkedin.com/michelle_larter skype: michelle_larter facebook.com/imninc twitter.com/loyaltydriver youtube.com/loyaltydriver blog.imninc.com