1. Roadway Safety Panel
How can ITS assist in bridging vehicle technology with roadway design and function?

2. Acknowledgements:
FHWA – ITS Office
Jeff Paniati
Bill Jones

3. National Safety Challenge
Nearly 43,000 deaths per year from automobile accidents
3 million people injured
Automobile accidents cost $230B
Federal & State DOT Goal:
reduce fatalities to fewer than 1 per every 100 million vehicle miles traveled by 2008
ITS America has established a vision for zero fatalities
Most collisions in the US happen: Rear-End, Road Departure, Intersection Collision, Lane Change/Merge – these are preventable
Source: US DOT

4. Current Research

5. Intelligent Vehicle Initiative (IVI)
Reduce motor vehicle crashes by accelerating the development of driver assistance safety products

6. Major IVI Initiatives Naturalistic Driver Study
Rear End Collision Avoidance System Field Operational Test
Road Departure Collision Avoidance System Field Operational Test
Vehicle-Infrastructure Cooperative Intersection Research

7. IVI RESULTS Auto Companies Concluded:
Vehicle/Infrastructure Cooperation is Essential For
Intersection Collision Prevention
Lane Departure Prevention
These 2 Account for 75% of
Vehicle Crashes

8. New Opportunity

9. Vehicle Infrastructure Integration (VII)
Confluence of three areas….
Intelligent Vehicle Initiative – crash avoidance
Emphasis on improved operations
Evolution in telecommunications technology
USDOT and auto companies have concluded vehicle/infrastructure cooperation is preferred for
– Intersection collision prevention
– Road departure prevention
These 2 Account for 50% of Crashes and Fatalities on Our Roads
IVI research is leading toward vehicle/infrastructure-based crash prevention technology solutions for these problems
Evolution in Telecom Technology:
• FCC has allocated 75MHz for
– Safety Applications (1st priority)
– Private Applications
• DSRC Key Standards complete
• FCC will rule on licensing this year (2003)
• Testing new DSRC devices in 2004

10. The Concept
A cooperative public-private venture between auto industry and the USDOT / State Departments of Transportation
Original Equipment Manufacturers (OEM) install communications link in all new vehicles
On Board Units (OBU)
Public sector facilitates installation of communications link on roadside
Road Side Units (RSU)

11. Equal Opportunity PUBLIC SECTOR Obtain Data on Roadways to
Improve Operations, Maint., etc. --
Implement Early Safety Features
Ultimately Crash Prevention
PRIVATE SECTOR
Auto Companies
A New Business – Services to Their
Customers & Safer Vehicles
Other Businesses

12. VII Communications Private Sector Uses Communication Hot Spot (DSRC)
Data Base
Uses
Communication
Hot Spot (DSRC)
Satellite to
Traffic Management Center
(TMC)
Vehicle
(GPS)
• Key Players
– USDOT, AASHTO, auto companies
• Working Group In Place
– High level requirements defined
– Defining data and communication requirements
• Initiating DSRC Test Program
Vehicle - to -
Vehicle -
Roadside to -
Vehicle
(DSRC)
( DSRC)

13. Vehicle to Roadside Communication -- DSRC
FCC has allocated 75MHz for
– Safety Applications (1st priority)
– Private Applications
DSRC Key Standards Complete
FCC ruled on licensing (Dec., 2003)
Testing new DSRC devices in 2004

14. HOW IS DATA USED BY PUBLIC SECTOR
Safety - Early Uses
Intersection Collision Warning
Emergency Vehicle Signal Pre-emption
Safety - Later
Intersection Collision Prevention
Lane Departure Prevention

15. HOW IS DATA USED BY PRIVATE SECTOR
Auto Co.s Provide Services to
Drivers (Their Customers)
Traveler Info
Drive-Thru Payment – Gas, Food, Banking
Download Files, Infotainment
Diagnostic Data

16. Expected VII Benefits Enables safety applications
Provides data – key to improved mobility
Enables new private businesses
Safety Applications
• Crash Prevention: Intersection and road departure
• Emergency Response: Detection and response
Data for Improved Mobility
• With sensors now on vehicles that can record location, speed, acceleration, temperature, braking, wipers, etc.
• Transportation agencies know
– Vehicle speed and travel time on all roads
– Weather/road conditions on all roads
Enables key traffic management tools
- Freeway Management - Weather response
- Arterial Management - Winter road maintenance
- Incident Response - Signal priority – transit and emergency vehicles
- Work Zone Notification - Traffic Information to Travelers
Enables New Private Businesses
• Auto companies provide services to drivers
– Traveler Information - Download files, infotainment
– Drive-thru payment (gas, food, banking, tolls) Diagnostic data
• Telecommunications industry

17. A WIN - WIN Public Gets Safety Technology
Potentially Preventing 75% of all
Fatalities
Better Managed Transportation
Network
Auto Co.s Get
A New Business Opportunity
Safer Vehicles

18. Some Examples Traditional VII Concept Road Departure Signage
Construct rumble strips on shoulders
Signage
Speed Limits
Install post and mount sign
VII Concept
Road Departure
Use GIS/GPS Technology to develop virtual rumble strips
Signage
Use GIS/GPS Sign Inventory and post sign messages on heads-up display.

19. VII – There Are Issues Outreach Business Models / Plan Architecture
Who else needs to be part of the discussion?
Business Models / Plan
Who will own, install, and operate the communications system?
How will it be paid for / self-sustaining?
Nationwide Deployment – all roads, both urban & rural
Architecture
Who will own and operate the database?
How will the data flow from the vehicle to the roadside and to a central server?
Privacy: Who owns the data?

20. VII – Next Steps Short-Term: Develop Roadmap / Plan
Prepare Conceptual System Design
Initiate DSRC Tests
Formalize Government-Industry Partnership
Long-Term:
Demonstrations
Operational Tests
Synchronized Deployment

21. The Key: Public-Private Partnership
Industries
Transportation Sector
Automotive Industry
America - Europe - Asia Pacific