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Published byLouisa Roberts Modified over 9 years ago
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Venture Plan HarmAlarm Gary E. Ball
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21 Century: The Security Age Personnel (Automatic) Physical (Manual) Cyberspace (Automatic)
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Evolution Security Systems Cyberspace Personnel Physical Evolved as Independent Systems Each operates autonomously Each provides “protection”
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Cyberspace Computers are in charge Windows of vulnerability Financial, Operational, Movement of Goods & Services Cyberspace Threat External and Internal
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Personnel Identification Verification RF-ID (next generation)
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Physical Security Surveillance Event reconstruction Manual until now Real time operators human judgment Labor & Cost intensive Market entry point, and why?
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Market Strategy “Green Security” High cost of electric power Home Security, Threat Detection before entry (first) Negates lying-in-wait threat Mass market, retail merchandizing model Wireless Foothold, Adds value added revenue Advanced applications, wireless intensive Home Security Wi-Fi Fully automatic total security – The Future
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“Green Security” Market Physical Security System markets Electric power illumination used for security Secured Area examples Car lots, late night Correctional facilities Small businesses Equipment payback time < 6 months from power savings. Market Size > 1,000,000 units
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Home/Estate Security System (HESS) HESS detects intruder prior to entry Industry First, 10,000,000 units Patent Issued, June 15, 2010 Owner’s response to a threat Confrontation, (not recommended) Notify authorities, (too slow, dangerous) Avoidance, (must understand the threat) Owner is provided empowerment Precise location of the threat, real time Number of intruders, together or separate Image of Intruder (visual information: weapons, intruder size, & probable intent)
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Home/Estate Security System Negates the lying-in-wait threat (most vulnerable) Single greatest threat: forced armed entry Threat is detected and verified from afar Owner receives information by wireless link Owner is empowered through knowledge Owner from a remote location can warn occupants Mass Market model (one stop retailer) Market estimated at 10,000,000 homes USA 250,000 first year, 1 million per year Requires no technical support or installation expertise Basic single area coverage, $ 1,000 retail target The Addition of collateral areas, Wireless cell-phone (option), $ 40 per month
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Wireless Foothold The Infrared based Security System has a huge and diverse market The more complex application utilize advance wireless technology By controlling the applications market you control key telecommunications portals IAI’s future is to grow by acquisitions or to be acquired. IAI’s ownership and stakeholder in Wireless will enhance our value.
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Technology Future Growth, 2013 Total Solution Offering Cyber-space, major acquisition Personnel Security Response Provider (option) RFID acquisition, blended technology Integrated Threat Definition Total Security offering, one stop Common Integrated Security Database HarmAlarm is the lynch pin that makes the automation work.
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Conclusion H/A is a short term venture opportunity Two immediate markets “Green Security” & Home Security H/A medium term growth is Wireless Home security now, Vertical Sourcing H/A will obtain a maximum plateau street value in two years H/A will need to be sold or expand again in 2014
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