1. Use the FISH HOOKS to Improve Your Organization’s Culture
Prepared by:
James J. Messina, Ph.D.

2. Do you love what you do?
Do you believe you should not settle for anything less than doing what you love?
Do you tell yourself that life is too short to spend your working hours doing anything less than the ideal?
Are you on a continuous search for creating your organization as a perfect workplace?

3. Is your organization a Toxic Energy Dump?
Is energy, passion, and spirit on the job missing?
Any job no matter how big or small can become boring and yet it can be done with energy and enthusiasm if you do something about the culture of the workplace!
Is the energy and morale in your organization so low that it pulls down everyone in your organization?

5. Why the FISH Program?
Do you want a productive and profitable work environment which is innovative and accountable where a playful, attentive, and engaging attitude leads to more energy, enthusiasm, productivity and creativity among your employees?
Then you have come to the right place!

6. Are you ready to make the change in your organization?
Consider these obstacles to implementing a culture change in organizations like yours:
Are you afraid to take the risk to change?
Are you afraid of failing in your efforts?
Do you know how to have fun and play?
Do you trust your staff to do the right thing?
Do you feel that you already do enough for your staff to be happy and satisfied?
Are you suspicious of ideas which do not come from “one of your own?”
Are you just going to take your lumps like this guy:

7. Center for Organizational and Relational Excellence ©2007

8. Are you ready to change?
Are you ready to make your organization “world famous?”
Are you ready to give your workers and customers legendary services?
Are you ready to reap the rewards of engaging your workers and customers in a life changing experience?

9. THEN LET’S FISH

10. Then let’s FISH!

11. The 4 Hooks of FISH
Choose Your Attitude – be aware that each of us chooses our attitude each day
Play – have fun while doing your work because fun is energizing
Make Their Day - engage customers in ways which create energy and good will
Be There – be fully attentive to the needs and desires of your customers at all times

12. 1. Choose Your Attitude!
Step 1: There is always a choice about the way you do your work, even if there is not a choice about the work itself
Step 2: There is a need to give up the “victim” role because life is not fair, but why let it ruin your day- chose to be and do your best today!
Step 3: You have to be willing to take the risk to change! You have to get unstuck!
Step 4: Have faith and trust that whatever happens in your efforts to change your organization that you will be all right-You will survive!

14. Choose Your Attitude What it looks like:
Living fully engaged lives realizing that you have the power to choose your response to what life and work brings your way
Recognizing that you are responsible for how your choices affect others
In this era of enormous emphasis on productivity and maximizing human capital, leaders do not lose sight of the fact that it is people that drive their businesses
These leaders are passionate about helping employees stay alive and engaged in the work they do

15. Affirm Yourself as You take on the FISH challenge
Changing the culture in my organization will require me to become a leader in every sense of the word
I will need to risk the possibility of failure
To take no action is to fail for sure!
My first step is to choose my attitude: I choose confidence, trust, and faith as I grow and learn to FISH with my organization!

16. Center for Organizational and Relational Excellence ©2007

17. 2: Play
Step 1: Recognize that although you are out to make a profit, pay lots of salaries, and run a serious business you can still be serious about business and still have fun in the way you conduct your business
Step 2: Let things flow and let go of the stress through play and having fun

19. PLAY What it looks like:
Keeping curiosity alive and trust it to lead to better solutions
Finding ways to incorporate play in your daily lives
Approaching your work, responsibilities and challenges with energy and enthusiasm

20. Benefits of Play-Learn from Pike Place FISH Market
High levels of productivity and profitability
Low turnover of employees
Employees enjoy the work that can be tedious
Employees become great friends
Employees feel like members of a winning team
Employees have pride in what they do and the way they do it
The organization develops a product and service which is legendary and well known in the community!
Or you could try this new model of Employee Retention:

21. Center for Organizational and Relational Excellence ©2007

22. 3: Make their Day! Make their Day: Creating Good Memories
Step 1: Look for as many ways you can to create great memories for your customers
Step 2: Being playful in the way you work allows you to find creative ways to engage your customers
Step 3: Engage your customers by finding ways to respectfully include them and to invite them to join in your fun

24. Make Their Day! What it looks like:
Being passionate about serving-your customers and co-workers
Striving to bring sincerity and value into the lives of your customers and co-workers

25. Impact of Make Their Day! at Pike Place FISH Market
Customer like being “part of the show”
Memories are created which bring smiles and make good stories for a long time afterwards
Involving others and working to “make their day” directs attention to the customer
Focusing attention on ways to make another person’s day provides a constant flow of positive feelings
Be responsive to needs of your customers just like this guy:

26. Center for Organizational and Relational Excellence ©2007

27. 4: Be There!
Step 1: Be present (Be there) for your customers at all times
Step 2: Always be fully engaged in your work and always working to engage your customer
Step 3: Involve your customer in every step you take in completing their work
Step 4: Always keep your focus on your customers
Step 5: Talk to your customers as if they were your long lost friends

29. Being There or Being Present!
What it looks like:
Listening to others and yourself
Cultivating self-trust
Becoming conscious of how you show up at work
Striving to be fully present for each other every day

30. Being There’s impact on Pike Street FISH Market
Engaged and enthusiastic employees
Employees who are inspired, motivated and engaged
Creating a culture based on camaraderie, renewed creativity, reinvigorated passion and loyalty
Productivity increases
Customer satisfaction improves
Turnovers drop
Revenues go up and stay up
Being There has to be authentic & cannot look like this:

31. Center for Organizational and Relational Excellence ©2007

32. FISH Culture Statement
As you enter this place of work choose to make today a great day - Your colleagues and customers and you will be thankful
Find ways to play - We can be serious about work without being serious about ourselves
Stay focused in order to be there when your customers and co-workers need you
Should you feel your energy lapsing try this surefire remedy: Find someone who needs a helping hand, a word of support, or a good ear – and make their day!

33. Practice FISH at Work!
Be sincere in your efforts-really mean what you say when you encourage your staff to Play, Be There, Make Their Day and Choose a Positive Attitude
Be sure to role model this effort at team work in your organization

34. Center for Organizational and Relational Excellence ©2007

35. Are you Ready to FISH?
Great get out there and be The Little Engine that could!
Get the “Can DO Attitude” going and alive in your organization!
Be there every step of the way as you begin to FISH
Play, Make Their Day, Be There & Choose your Can Do Attitude!

36. References
FISH! A Remarkable Way to Boost Morale and Improve Results (2000) by Stephen C. Lundin, Ph.D., Harry Paul and John Christensen. Hyperion Books, New York
FISH! Tales Bite-sized Stories. Unlimited possibilities (2002) by Stephen C. Lundin, Ph.D., Harry Paul and John Christensen. Hyperion Books, New York
FISH! Sticks Make Change Stick (2003) by Stephen C. Lundin, Ph.D., Harry Paul and John Christensen. Hyperion Books, New York
FISH for Life (2004) by Stephen C. Lundin, Ph.D., John Christensen and Harry Paul, Hyperion Books, New York
When Fish Fly: Lessons for Creating Vital and Energized Workplace from the World Famous Pike Place Fish Market (2004) by John Yokoyama and Joseph Michelli, Hyperion Books, New York
Catch! A Fishmonger’s Guide to Greatness: Stop Floundering and Become More Effective in Your Life and Work (2004) by Cyndi Crother and the Crew of World Famous Pike Place Fish, Berrett-Koehler Publisher, San Francisco, CA
Where can you get the Fish books?
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