1. www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at Waze „Outsmarting Traffic Together“

2. www.sti-innsbruck.at About 2 Can also be pronounced like “ways”. Based in Ra’anana, Israel and Palo Alto, CA Founded in 2008 in Israel Funding: “In 2010 the company raised $25 million in the second round of funding. In 2011, the company, which plans to monetize through location based advertising and to expand into Asia, raised an additional $30 million in financing.” (Source: http://en.wikipedia.org/wiki/Waze) http://www.waze.com/guided_tour/

3. www.sti-innsbruck.at Basic functions (how you know it) 3 Picture source: https://play.google.com/store/apps/details?id=com.waze

4. www.sti-innsbruck.at Social functions 4 Picture source: https://play.google.com/store/apps/details?id=com.waze

5. www.sti-innsbruck.at Summary Navigation app for all major platforms What is special? –App users as live traffic sensors (passive users) –Users generate content (active users) Business model: Advertisement (the app is for free) 5