1. WPBF.com Website User Target Profile GENDER Women62.3%120 Men37.7%79 GENDER Women62.3%120 Men37.7%79 STANDARD AGE RANGES 18 - 2413.2%137 18 - 4954.7%112 25 - 3414.2%104 25 - 5453.8%116 35 - 4413.2%90 45 - 5426.4%148 50+45.3%88 55 - 6417.0%110 65+16.0%56 STANDARD AGE RANGES 18 - 2413.2%137 18 - 4954.7%112 25 - 3414.2%104 25 - 5453.8%116 35 - 4413.2%90 45 - 5426.4%148 50+45.3%88 55 - 6417.0%110 65+16.0%56 OCCUPATION Working Women38.7%148 White Collar/Mgr/Prof31.1%94 Retired19.8%70 Clerical12.3%161 Blue Collar/Operative Worker11.3%128 Unemployed10.4%112 Service6.6%176 Homemaker4.7%80 Student3.8%121 OCCUPATION Working Women38.7%148 White Collar/Mgr/Prof31.1%94 Retired19.8%70 Clerical12.3%161 Blue Collar/Operative Worker11.3%128 Unemployed10.4%112 Service6.6%176 Homemaker4.7%80 Student3.8%121 HOUSEHOLD INCOME Less Than $30K17.0%71 $30-$50K19.8%83 $50-$75K25.5%153 $75K+37.7%107 $100K+21.7%110 HOUSEHOLD INCOME Less Than $30K17.0%71 $30-$50K19.8%83 $50-$75K25.5%153 $75K+37.7%107 $100K+21.7%110 EDUCATION Grade School0.0%0 Some High School2.8%63 High School30.2%116 Some College24.5%118 Vocational Technical0.9%50 College Graduate26.4%95 Some Graduate Work3.8%104 Graduate degree11.3%78 EDUCATION Grade School0.0%0 Some High School2.8%63 High School30.2%116 Some College24.5%118 Vocational Technical0.9%50 College Graduate26.4%95 Some Graduate Work3.8%104 Graduate degree11.3%78 YEARS/PRESENT COMMUNITY 1 - 4 Years2.8%35 5 - 15 Years28.3%92 11 - 15 Years8.5%66 16+ Years68.9%113 YEARS/PRESENT COMMUNITY 1 - 4 Years2.8%35 5 - 15 Years28.3%92 11 - 15 Years8.5%66 16+ Years68.9%113 Percent Index to Market Source: Marshall Marketing Communications Inc. 2009

2. WPBF.com Website User Target Profile AGES OF CHILDREN 5 years old or younger42.3%119 Between 6 - 11 years old32.7%101 Between 12 - 17 years old30.8%81 Between 18 - 24 years old34.6%111 25 years or older3.8%41 AGES OF CHILDREN 5 years old or younger42.3%119 Between 6 - 11 years old32.7%101 Between 12 - 17 years old30.8%81 Between 18 - 24 years old34.6%111 25 years or older3.8%41 ETHNIC BACKGROUND Caucasian75.5%106 Hispanic13.2%94 African American7.5%69 Asian/Pacific Islander2.8%206 Native American0.9%50 Other0.0%0 ETHNIC BACKGROUND Caucasian75.5%106 Hispanic13.2%94 African American7.5%69 Asian/Pacific Islander2.8%206 Native American0.9%50 Other0.0%0 MARITAL STATUS Married67.9%122 Single16.0%94 Widowed6.6%56 Divorced/separated4.7%47 Living Together4.7%90 MARITAL STATUS Married67.9%122 Single16.0%94 Widowed6.6%56 Divorced/separated4.7%47 Living Together4.7%90 NET WORTH Less than $10000022.6%93 $101000 - $25000016.0%94 $251000 - $50000015.1%149 $501000 +14.2%94 Don't Know13.2%112 Refused18.9%87 NET WORTH Less than $10000022.6%93 $101000 - $25000016.0%94 $251000 - $50000015.1%149 $501000 +14.2%94 Don't Know13.2%112 Refused18.9%87 PRIMARY RESIDENCE Own a House73.6%117 Rent12.3%81 Live w/parents/guardian8.5%119 Own a Condo or Townhouse3.8%32 Own a Mobile Home or Trailer0.9%36 Other0.9%755 PRIMARY RESIDENCE Own a House73.6%117 Rent12.3%81 Live w/parents/guardian8.5%119 Own a Condo or Townhouse3.8%32 Own a Mobile Home or Trailer0.9%36 Other0.9%755 NUMBER OF CHILDREN No Children50.9%83 1 Child25.5%158 2+ Children23.6%104 NUMBER OF CHILDREN No Children50.9%83 1 Child25.5%158 2+ Children23.6%104 Percent Index to Market Source: Marshall Marketing Communications Inc. 2009