2. 2 Philosophy Customer Design Experience Platform

3. 3 Smart Design Integrated Experiences

4. 4

5. 5 PEOPLE OFFICE MARKETPLACE PICTURES MUSIC+VIDEO GAMES

6. Hardware buttons | Start, Search, Back 6 Capacitive touch 4 or more contact points Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera 5 mega pixels or more, flash required, camera button required Multimedia Common detailed specs, Codec acceleration Memory 256MB RAM or more, 8GB Flash or more GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better 800 WVGA / 480 HVGA 480 WVGA / 320 HVGA

7. 7 Help end users personalize their phones Help developers be profitable Enable cloud powered experiences

8. SCREEN Runtime – On “Screen”Cloud ServicesDeveloper Portal ServicesTools & Support 8 Code you write on the client Code you write on the server Tools you use to design & develop Tools you use to ship & sell CLOUD

9. SCREEN Runtime – On “Screen”Cloud ServicesPortal ServicesTools 9 CLOUD SensorsMediaData Xbox LIVENotifications.NET Framework managed code sandbox Location Phone Phone Emulator Samples Documentation GuidesCommunity Packaging and Verification Tools Notifications LocationIdentityFeeds Maps Social App Deployment Registration Validation Certification Publishing Marketplace MO and CC Billing Business Intelligence Update Management

10. 10 High performance game framework Rapid creation of multi-screen 2D and 3D games Rich content pipeline Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune Modern XAML/event-driven application UI framework Rapid creation of visually stunning apps Metro-themed UI controls HTML/JavaScript 500,000 developers spanning Windows and web

11. Superset of Silverlight 3.0 Windows Communication Foundation SOAP and REST services Integrated access to phone UI Sensors Picker for contacts and photos App Deployment & Updates Notifications Location Xbox LIVE Digital media capture & playback Media library access Isolated Storage LINQ (Objects and XML) Hub Integration Launchers Choosers Touch Hardware buttons Accelerometer 11 Input Media Data.NET Phone Access Integrated With Cloud Services OS Integration

12. 12 Phone application Provides UI as XAML pages connected into cross-app flows by URI’s Web application Provide media represented as HTTP resources linked by URL’s Shell frame Requests pages, renders UI, and handles navigation across apps Web browser Requests HTTP resources, renders them, and handles navigation across sites App bar System tray Sessions and back stack Groups together sequences of pages corresponding to a user’s activity across apps History and tabs Groups together sequences of HTTP resources corresponding to a user’s activity across sites

13. 13 Tools Phone Emulator Samples Documentation GuidesCommunity Packaging and Verification Tools

14. Windows Phone Your Web Service Existing Web Services Microsoft Services

16. Simple, Reliable AcquisitionEnhanced Discovery

18. A different kind of phone Designed for life in motion So you can build integrated experiences 18

20. Resources: Download the tools!Read and understand the design guidelinesGive us feedback