1. Survey on Broadband and Wireless Usage in Taiwan Taiwan Network Information Center JULY 2003

2. Outlines Purpose –Individual broadband usage behavior 、 Household broadband usage behavior Survey Period –Jul. 3-15 2003 Population –23 counties of Taiwan, 6,456,662 households in total （ 2000 Population & Housing Census, Directorate-General of Budget, Accounting & Statistics ） Survey Group –Households within 23 counties of Taiwan, people who are over 12 years old Sampling –Obtain stratified random samples from 23 counties of Taiwan. Within each layer, samples are allocated proportionally. Use random sampling method to choose target sample from members who are over 12 years old of the selected household. Survey Method –Telephone interview using CATI system ， 5523 valid sample completed

3. Assumption Method of Numbers of Users For number of people ： Three dimension weighting method –Three dimension estimate weighted the people over 12 years old in Taiwan by their inhabited county, gender and age. –Population bases on “Population Census of Taiwan” in Jun. 2003 For number of households ： Two dimension weighting method –Two dimension estimate weighted the households in Taiwan by their inhabited county and number of members in the families. –Survey domain bases on “2000 Population & Housing Census” made by Directorate-General of Budget, Accounting & Statistics  Note — County ： 23 counties in Taiwan Gender ： male 、 female Age ： 12-56 years olds ， every 5 years per level, 7 levels in total Number of family members ： 1 to 8 people and above, 5 layers in total

4. Internet Users and Households in Taiwan

5. The Estimated Numbers of Internet Users in Taiwan

6. Internet Users in Taiwan 2001-2003  Note: Unit in 10,000 people TWNIC 2002 Sep. : people over 15 years old in Taiwan. TWNIC 2003 Jul. : people from 0 to 100 years old in Taiwan MOTC: people from 0 to 100 years old in Taiwan Resource: Survey from TWNIC and Department of Statistics of MOTC over 15 yr. old0-100 yr. oldover 15 yr. old0-100 yr. old Mar. 2001Sep. 2002Jul. 2003Mar. 2003

7. The Percentages of Internet Users and Households in Taiwan  Note—Samples are people over 12 years old in Taiwan 10830 Thousand 9370 Thousand 1510 Thousand 960 Thousand 3510 Thousand 2510 Thousand

8. The Estimated Numbers of Internet and Broadband users over 12 years old in Taiwan

9. The Estimated Numbers of Users of Different Networking Style in Taiwan  Note : The survey domain is people over 12 years old in Taiwan have accessed to Internet; it is 10,830,493 people in total Unit : Person Totol population of broadband users 9,378,439

10. The Percentages of Internet Users – Grouped by inhabited area  Note —Unit ：％  The numbers in the brackets are sampling errors (±1.32)(±3.94)(±5.17)(±2.33)(±2.84)(±2.74)(±5.64)(±2.00)(±2.42)

11. The Percentage of Internet Users- Grouped by Municipal Level  Note — Unit ：％

12. The Percentages of Internet Users – Grouped by Degree of Urbanization  Note — Unit ：％

13. The Percentages of Internet Users – Grouped by Gender  Note — Unit ：％

14. The Percentages of Internet Users – Grouped by Age  Note — Unit ：％

15. The Percentages of Broadband Users- Grouped by Inhabited Area  Note — Unit ：％  Numbers in the brackets are sampling errors (±1.66)(±4.66)(±6.20)(±2.84)(±3.64)(±3.83)(±6.67)(±2.42)(±3.26)

16. The Percentages of Broadband Users – Grouped by Municipal Level  Note : Unit : %

17. The Percentages of Broadband Users- Grouped by Degree of Urbanization  Note—Unit ：％

18. The Percentages of Broadband Users- Grouped by Gender  Note — Unit ：％

19. The Percentages of Broadband Users- Grouped by Age  Note — Unit ：％

20. The Analysis of Usage Behavior for Internet and Broadband Users over 12 years old in Taiwan

21. 1. The proportion of Internet population, for over 12 years old in Taiwan Broadban d Users

22. 2.The Analysis of Broadband Users over 12 Years Old in Taiwan

23. 2.The Analysis of Broadband Users over 12 Years Old in Taiwan in Taiwan (Continued ) 2.The Analysis of Broadband Users over 12 Years Old in Taiwan in Taiwan (Continued )

24. The Estimated Number of Households Using Internet and Broadband in Taiwan

25. The Numbers of Households for Various Networking Type in Taiwan  Note—The domain is the Internet-using families in Taiwan, which has the total number of 3,512,240 households Unit ： Household The total number of households using broadband 2,512,130

26. The percentage of payment type for broadband households in Taiwan  Note—The domain is the broadband families in Taiwan, which has the total number of 2,512,130 households Unit ： Household ; % 82.10 ％ 16.85 ％ 1.05 ％

27. The percentages of Internet households - Grouped by inhabited area  Note — Unit ：％  The numbers in the brackets are sampling errors (±1.32)(±3.94)(±5.17)(±2.32)(±2.83)(±2.74)(±5.63)(±2.00)(±2.42)

28. The percentage of Internet household – grouped by municipal level  Note —Unit ：％

29. The percentage of Internet households – Grouped by degree of urbanization  Note —Unit ：％

30. The percentages of Internet households – Grouped by education level of financial householder  Note—Unit ：％

31. The percentages of Internet households – Grouped by monthly income  Note —Unit ：％

32. The percentages of broadband households – Grouped by inhabited area  Note — Unit ：％  Numbers in the brackets are sampling errors (±1.65) (±4.57) (±6.18) (±2.79) (±3.62) (±3.84)(±6.89) (±2.38) (±3.26)

33. The percentages of broadband households – Grouped by municipal level  Note — Unit ：％

34. The percentages of households using broadband-Group by degree of urbanization  Note —Unit ：％

35. The percentages of households using broadband –Grouped by the education level of financial householder  Note —Unit ：％

36. The percentages of households using broadband – grouped by monthly income  Note —Unit ：％

37. The analysis of Internet and broadband usage behavior for households in Taiwan

38. 1. The analysis of Internet usage for households in Taiwan

39. 2. The analysis of broadband households in Taiwan

40. 2. The analysis of broadband households in Taiwan (Continue 1) Broadband usage includes ADSL ADSL 、 Cable Modem 、 Leased line 、 LAN 、 Community network

41. 2 、 The analysis of broadband households in Taiwan (continue 2) Broadband usage includes ADSL ADSL 、 Cable Modem 、 Leased line 、 LAN 、 Community network

42. 2. The analysis of broadband households in Taiwan (continue 3) Broadband usage includes ADSL ADSL 、 Cable Modem 、 Leased line 、 LAN 、 Community network

43. 2. The analysis of broadband households in Taiwan (continue 4) Broadband usage includes ADSL ADSL 、 Cable Modem 、 Leased line 、 LAN 、 Community network Having troubles in broadband service

44. 3. The analysis of not using broadband households in Taiwan

45. 3.The analysis of not using broadband households in Taiwan(continue)

46. The proportions of wireless networking users over 12 years old in Taiwan

47. The percentage of wireless networking users – Grouped by inhabited area  Note — Unit ：％  The numbers in the brackets are sampling errors (±1.32)(±3.94)(±5.17)(±2.33)(±2.84)(±2.74)(±5.64)(±2.00)(±2.42)

48. The percentage of wireless networking users – Grouped by municipal level  Note —Unit ：％

49. The percentage of wireless networking users – Grouped by degree of urbanization  Note—Unit ：％

50. The percentage of wireless networking users – Grouped by gender  Note—Unit ：％

51. The percentage of wireless networking users – Grouped by age  Note — Unit ：％

52. The analysis of usage behavior for wireless networking users over 12 years old in Taiwan

53. 1. The analysis of wireless networking users over 12 years old in Taiwan

54. 1. The analysis of wireless networking users over 12 years old in Taiwan(Continue) Having troubles in wireless networking

55. 2. The analysis of users not using wireless networking, for people over 12 years old in Taiwan

56. The proportions of mobile networking users over 12 years old in Taiwan

57. The percentages of mobile networking users – Grouped by inhabited area  Note—Unit ：％  The numbers in brackets are sampling errors (±1.32)(±3.94)(±5.17)(±2.33)(±2.84)(±2.74)(±5.64)(±2.00)(±2.42)

58. The percentages of mobile networking users – Grouped by municipal level  Note —Unit ：％

59. The percentages of mobile networking users – Grouped by degree of urbanization  Note—Unit ：％

60. The percentages of mobile networking users – Grouped by gender  note—Unit ：％

61. The percentages of mobile networking users – Grouped by age  Note—Unit ：％

62. The analysis of usage behavior for mobile networking users over 12 years old

63. 1. The analysis of mobile networking users over 12 years old in Taiwan

64. 1. The analysis of mobile networking users over 12 years old in Taiwan(Continue) Having troubles using mobile networking

65. 2.The analysis of not using mobile networking users in Taiwan

66. Conclusion For Internet users –The Internet population has grown upto 10,175,000 people; its percentage has reached 57.23% of the total population. –All areas have large proportions of Internet usage, their percentages are all higher than 50%. The figures for North area, Taipei City and Kaoshiung City are around 65%. –The percentage of male Internet users is 57%, and 42% for female ones. Internet users are evenly spread in different age level. For level of “16-20 yr olds” and “21-25 yr olds”, their percentages have reached around 90%. –Broadband usage has become more common; its population has reached 9,370,000 people, which is almost 50% of the total population. –66.57% of the broadband users connect to Internet daily, and the most popular time period for connection is from 8:00pm till 12:00am. 。 –Most of the broadband users connect to Internet at home, and the main purposes of using Internet are “browsing web information” and “sending or receiving e-mail”.

67. For households using Internet –There are 3,510,000 households having used Internet, its percentage has reached 54.40% of the total number of households in Taiwan. –All areas have large proportions of households using Internet, which all have reached more than 50%. For Taipei City, its ratio is 60%. The ratios of North area and Kaoshiung City are over 50%. –97% of the households that use Internet have their own computer facilities, and 68.46 ％ of these families have one computer. –Broadband usage has become more common. The total number of broadband households is 2,510,000 households. The rate of broadband usage is 38.91 ％. –Most of the households that use ADSL choose Hinet as their ISP, and the most common downloading speed is 512k. Eastern Broadband Telecom is the most popular ISP among Cable modem users, and its downloading speed is also 512k. –The two major concerns in choosing ISP are : fast speed and low cost; the satisfaction rate to ISP is around 70%. –The average monthly payment for broadband usage is $1001 to $1250; but the most acceptable payment range is from $251 to $750. –The major concern of using broadband is too slow for downloading. –The main reasons of not using broadband is because of no interest or no need. –There is 29.23% of non-broadband users who are willing to adapt to broadband usage, and their most favored connection style is ADSL. –Hinet is the most favored ISP for the future ADSL users, and Eastern Broadband Telecom as the favoured ISP for cable modem users. Conclusion （ Continue ）

68. Thanks!! Q&A