1. Draconic Transparency Project of the Global Government Jam

3. The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle.

4. Initial situation: Continuum of nonreflective to reflective consumption behaviour NEED BUY USE / CONSUME Nonreflective consumption behaviour Reflective consumption behaviour NEED BUY USE / CONSUME / REFLECT Customer Journey

5. The Challenge: Breaking the circle - breaking the habit – guiding people to a reflective consumption behaviour NEED BUY USE / CONSUME Nonreflective consumption behaviour Reflective consumption behaviour NEED BUY USE / CONSUME / REFLECT Customer Journey

6. The Goal: Raising the awareness level and bringing people to a reflective consumption behaviour NEED BUY USE / CONSUME Nonreflective consumption behaviour Reflective consumption behaviour NEED BUY USE / CONSUME / REFLECT Awareness level Customer Journey

7. The Initiatives (above the line of visibility) NEED BUY USE / CONSUME NEED BUY USE / CONSUME / REFLECT Interactive Shopping Companion Data Syndication Option Consumer Communities Multimedia Awareness Raising Campaign Customer Journey

8. The Initiatives Interactive Shopping Companion Data Syndication Option Consumer Communities Multimedia Awareness Raising Campaign Line of visibility (for consumers) Unified goods and product classification and rating scheme Data base - big (open) data ……………… Modules for embedding

9. The Initiatives Interactive Shopping Companion Data Syndication Option Consumer Communities Multimedia Awareness Raising Campaign Line of visibility (for consumers) Unified goods and product classification and rating scheme Data base - big (open) data ……………… Modules for embedding Interactive Shopping Companion for desktop devices Tablets smartphones

10. Tablet version Smartphone version The Interactive Shopping Companion - m ain functions : Personal Preferences regarding sustainability criteria Producer and Retailer Search Shopping list Recommendation option Personal Monitor for monitoring the own behaviour change Community functions Incentive system for motivating consumer Leader board – Comparison with users’ buddies

11. The Interactive Shopping Companion Tablet version Smartphone version

12. Tablet version Smartphone version The Interactive Shopping Companion

13. The Background

14. The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle.

15. The ecosystem (very rough outline)

16. The Initiatives

17. Supplementations to the value proposition canvas

18. (Exemplary) Rating and classification dimensions Region of origin Ecological production (Fair) Production conditions Grey energy Fair Trade Resource consumption Maintenance aspect Recycling and disposal … Considering the whole lifecycle of individual goods and products: Pre use phase (Production, Transportation, Trading,…) Usage / consumption phase After use phase

19. Benefit/motivation for local government organisations local value creation + local jobs citizen health Environment protection Attractive place, high quality of life region marketing and branding, image

20. Snapshots