1. BROADCAST PERFORMANCE

2. Broadcast Performance Tips Develop an audience Rapport – Connecting to the audience – Maintain integrity Copy Marking scripts Practice pronunciations Be politically correct so as not to offend anyone Develop a unique delivery style

3. Broadcast dELIVERY Word Usage – – short syllables; – simple words Avoid redundancy: not too repetitive (bababa ba?) Avoid needless vocalizations (uh, eh..) Time your talk

4. Broadcast Delivery DON’T DO INFORMATION OVERLOAD  PEDESTRANIZE INFO

5. YOUR VOICE (physically) BREATHING EXERCISES  BREATHE DEEPLY  SPEAK FR DIAPHRAGM  RELAX AND YAWN EXERCISE USE YOUR WHOLE BODY—THROUGH YOUR MOUTH DRINK A LOT OF WATER STAND UP IN FRONT OF MIKE

6. The Interview

7. Sample Interview Segment Greeting – Welcome to the show (give title and description of show) – This is _____ (introduce yourself as host) – Today we will talk about ____. And we have with us … Introduction of Interviewee Interview Synthesis Farewell

8. Sample Interview Guide Are you corrupt? Now, or maybe later… Can you avoid being corrupt? Why? (Avoid asking questions answerable by yes or no) Follow up questions….

9. HOSTS PREPARATION FOR INTERVIEW TOPIC – What to talk about FOCUS – Where are you leading them? ENGAGE – Involvement of audience: – Am I interested and hooked? – Is information easy to digest? – Is it talking to the audience, or are they just listening OPINION / POSITION – What’s your point?

10. Objective of the Interview Facts Obtain information from interviewee Provide information, education, understanding for the audience Truth Probe Understand, clarify, add depth/substantiate

11. Objective of the Interview Kinds of interviewees: Directive – questions and follow ups are specific in direction what happened when you arrived? And then what happened when you walked in? and then what… Non directive – more open, like “Please describe what happened” (follow ups are, - “why do you think?” “how?”

12. Objective of the Interview Most distinct requirement in radio interviews: LISTEN: The quality of the attention you give to the interviewee’s answers

13. TEN STAGES OF THE INTERVIEW Defining the purpose of the interview Conducting background research Requesting an interview appointment Planning the interview Meeting your respondent breaking the ice Asking your questions Establishing an easy rapport/ Asking the “bomb” Recovering from the bomb Concluding the interview

14. TALK / Interviewing Ken Metzler. Creative Interviewing. 3 rd edition. Allyn and Bacon, MA US. 1997 Interviewing Problems The obvious problem Lack of self confidence Getting complete problem Knowing what questions to ask next Talking notes Coping with taciturn respondents Coping with non stop talkers

15. TALK / Interviewing Ken Metzler. Creative Interviewing. 3 rd edition. Allyn and Bacon, MA US. 1997 The hidden problem Attitude: A General aversion to asking questions (fear of being labeled ignorant) Failure to define clearly and state the purpose of the interview Lack of enthusiasm and natural curiosity about people and the world at large Failure to listen Lack of preparation Failure to probe Vagueness Careless appearance Defining before Seeing Laziness