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Data Charts Sponsored by:. Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All.

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Presentation on theme: "Data Charts Sponsored by:. Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All."— Presentation transcript:

1 Data Charts Sponsored by:

2 Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. How to Use These Charts: This research is copyright protected. Our goal is to encourage the global growth of testing. Therefore, you may use the individual charts included in this zip file to: Create presentations for public or internal viewing Post online via blogs, social media or on your site Distribute the charts via email, print-outs, or other media to your contacts and colleagues. You may not: Excerpt or alter the charts in any manner (aside from overall size) including but not limited to removing logos and copyright information. Sell the data contained herein – or derivative works based in part or whole on it. For further permission and copyright information, contact CustomerService@WhichTestWon.com Background: State of Online Testing research conducted August 14 to 24, 2015. 685 total respondents. Published by WhichTestWon, the unbiased resource for people who love testing. WhichTestWon.com WhichTestWon.com Sponsored by Marketo, a leader in online testing. http://Marketo.comhttp://Marketo.com For a free copy of our 36-page analysis report on this data, go to: StateofOnlineTesting.com StateofOnlineTesting.com

3 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=454 Is Web Testing Worth It? 2013 2014 2015

4 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=411 to 689 What Are Professionals Testing?

5 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=689 Who Is Conducting Online Tests? Consumer vs. B2B Marketers

6 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=689 In What Part Of The World Are Marketers Most Likely To Be Testing?

7 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Note: Large = 1000+ employees; Mid-Sized = 101 – 1000; Small = 100 or fewer employees Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=689 Which Size Organizations Are Most Likely To Be Testing?

8 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Note: Large = 101+ employees; Mid-Sized = 21-100; Small = 20 or fewer employees Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=344 Typical Number Of Testing Staffers

9 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Note: Large = 101+ employees; Mid-Sized = 21-100; Small = 20 or fewer employees Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=412 Which Size Organizations Have A Testing Department?

10 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Note: Large organizations = 101+ employees; Mid-Sized = 21-100; Small = 20 or fewer employees Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=412 Which Department Is In Charge Of Managing Testing? Large Organizations Mid-Sized Organizations Small Organizations NA

11 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=451 Which Types Of Marketers Are Most Likely To Be Testing?

12 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=454 Which Types Of Marketers Get The Best Results From Testing? Percent of Marketers Who Indicated Testing Was “Significantly Worth It”

13 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=255 Which Basic Online Sales Tests Have The Highest Impact?

14 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=122 Which Basic Lead Generation Tests Have The Highest Impact?

15 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=49 Which Basic Engagement Marketers' Tests Have The Highest Impact?

16 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=443 What Are The Most-Used Research Tools To Construct Hypotheses?

17 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=443 © 2015, WhichTestWon. All rights reserved. How Far Down The Conversion Funnel Are Test Results Measured? 2013 2014 2015

18 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=443 © 2015, WhichTestWon. All rights reserved. Sequential vs. Split Testing 2013 2014 2015

19 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=411 © 2015, WhichTestWon. All rights reserved. Which Sophisticated Testing Practices Are Most Used?

20 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=411 © 2015, WhichTestWon. All rights reserved. Which Sophisticated Testing Practices Are Increasing In Popularity?

21 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=232 © 2015, WhichTestWon. All rights reserved. How Long Do You Continue To Run Tests After Software Deems Them Conclusive?

22 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=193 © 2015, WhichTestWon. All rights reserved. How Many Weeks Do Marketers Run Tests On Very Low-Traffic Pages?

23 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=440 © 2015, WhichTestWon. All rights reserved. At What Confidence Level Can A Test Be Declared A Winner?

24 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=236 © 2015, WhichTestWon. All rights reserved. Top 6 Reasons Marketers Aren't Testing Websites Or Landing Pages…Yet

25 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=665 © 2015, WhichTestWon. All rights reserved. What's The Biggest Hurdle Stopping Your Company Or Division From Doing More Or Better Testing?

26 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=428 © 2015, WhichTestWon. All rights reserved. Did Testing Agencies And Technology Businesses Grow In The Prior 12 Months?

27 Sponsored by: Get the complete 25-chart Report free at www.StateofOnlineTesting.comwww.StateofOnlineTesting.com © 2015, WhichTestWon. All rights reserved. Source: State of Online Testing Survey 2015, WhichTestWon & Marketo. 2015 N=667 © 2015, WhichTestWon. All rights reserved. Will Organizations Hire More Testing Staff Over The Next 12 Months?

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