1. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management Module 1.1

2. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 2 Why Information Storage  “Digital universe – The Information Explosion” – 21 st Century is information era – Information is being created at ever increasing rate – Information has become critical for success  We live in an on-command, on-demand world – Example: Social networking sites, e-mails, video and photo sharing website, online shopping, search engines etc  Information management is a big challenge – Organization seek to Store Protect Optimize Leverage the information optimally

3. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 3 Introduction to Information Storage and Management Upon completion of this module, you will be able to:  Describe who is creating data and the amount of data being created  Describe the value of data to business  Describe storage technology and architecture evolution  List and explain the core elements of data center  Describe the ILM strategy

4. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 4 Lesson : Information Storage Upon completion of this lesson, you will be able to:  Describe the importance of information to individuals and to businesses  Define data and information  Discuss the categories of data  Describe the storage architectures and their evolution

5. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 5 What is Data  Data is converted into more convenient form i.e. Digital Data – Increase in data processing capabilities – Lower cost of digital storage – Affordable and faster communication technology  Who creates data? – Individuals – Businesses “Collection of raw facts from which conclusions may be drawn” 01010101010 10101011010 00010101011 01010101010 10101010101 01010101010 Video Photo Book Letter Digital Data

6. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 6 Categories of Data  Data can be categorized as either structured or unstructured data  Over 80% of enterprise information is unstructured Rows and Columns Contracts Images Manuals X-Rays Instant Messages Forms E-Mail Attachments Check Documents PDFs Web Pages Audio Video Invoices Rich Media Structured (20%) Unstructured (80%)

7. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 7 Define Information  What do individuals/businesses do with the data they collect? – They turn it into “information” – “Information is the intelligence and knowledge derived from data”  Businesses analyze raw data in order to identify meaningful trends – For example:  Buying habits and patterns of customers  Health history of patients Users of Information Centralized information storage and processing Uploading information Accessing information WiredWirelessWiredWireless Network Demand for more Information Creators of information Virtuous cycle of information

8. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 8 Value of Information to a Business  Identifying new business opportunities – Buying/spending patterns  Internet stores, retail stores, supermarkets – Customer satisfaction/service  Tracking shipments, and deliveries  Identifying patterns that lead to changes in existing business – Reduced cost  Just-in-time inventory, eliminating over-stocking of products, optimizing shipment and delivery – New services  Security alerts for “stolen” credit card purchases – Targeted marketing campaigns  Communicate to bank customers with high account balances about a special savings plan  Creating a competitive advantage

9. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 9 Storage  Data created by individuals/businesses must be stored for further processing  Type of storage used is based on the type of data and the rate at which it is created and used  Examples: – Individuals: Digital camera, Cell phone, DVD’s, Hard disk – Businesses: Hard disk, external disk arrays, tape library  Storage model: An evolution – Centralized: mainframe computers – Decentralized: Client –server model – Centralized: Storage Networking

10. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 10 Storage Technology and Architecture Evolution IP SAN Multi Protocol Router SAN / NAS FC SAN LAN RAID Array JBOD Internal DAS Time

11. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 11 Lesson Summary Key points covered in this lesson:  Importance of information  Data, information and storage  Categories of data  Storage architectures and their evolution

12. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 12 Lesson: Data Center Infrastructure and Introduction to ILM Upon completion of this lesson, you will be able to:  List the five core elements of a data center infrastructure  Describe the requirements of storage systems for optimally supporting business activities  Explain the importance of Information Lifecycle Management  List the activities in developing the ILM strategy

13. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 13 Example of an Order Processing System LAN FC SAN Storage Array DBMS Server/ OS Application User Interface Client

14. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 14 Key Requirements for Data Center Elements Availability Data Integrity Security Capacity Scalability Performance Manageability

15. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 15 Challenges in Managing Information  Exploding digital universe – Multifold increase of information growth  Increasing dependency on information – The strategic use of information  Changing value of information – Information that is valuable today may become less important tomorrow.

16. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 16 Information Lifecycle Management CreateAccess Migrate ArchiveDispose New order Value Process order Deliver order Warranty claim Fulfilled order Aged data Warranty Voided Protect Time A proactive strategy that enables an IT organization to effectively manage the data throughout its lifecycle

17. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 17 Information Lifecycle Management Process Policy-based Alignment of Storage Infrastructure with Data Value AUTOMATED FLEXIBLE Classify data / applications based on business rules Implement policies with information management tools Integrated management of storage environment Organize storage resources to align with data classes

18. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 18 Benefits of Implementing ILM  Improved utilization – Tiered storage platforms  Simplified management – Processes, tools and automation  Simplified backup and recovery – A wider range of options to balance the need for business continuity  Maintaining compliance – Knowledge of what data needs to be protected for what length of time  Lower Total Cost of Ownership – By aligning the infrastructure and management costs with information value

19. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 19 Lesson Summary Key points covered in this module:  The five core elements of a Data Center infrastructure  Key requirements of storage systems to support business activities, as well as some of the constraints  ILM strategy – Importance – Characteristics – Activities in developing ILM strategy – ILM implementation – Benefits of ILM

20. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 20 Module Summary Key points covered in this module:  Importance of data, information, and storage infrastructure  Types of data, its value, and key management requirements of a storage system  Evolution of storage architectures  Core elements of a data center  Importance of the ILM strategy

21. © 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 21 Check Your Knowledge  What are the two categories of data?  What are the five core technology elements of the Data Center Infrastructure?  What are the seven requirements of storage technology?  What are the benefits of ILM