1. This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2010 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Analytics Sales Training

2. Agenda In this module, we’ll discuss: What is Gartner Analytics Who benefits from Gartner Analytics The Gartner Analytics value proposition What products Gartner Analytics supports 2

3. Gartner Analytics 3 Gartner Analytics is proprietary data that leverages Gartner’s extensive interactions with IT buyers Inquiry Analytics 100,000 IT buyers inquiries per year Search Analytics 2 million IT buyers searches per year Readership Analytics 3 million IT buyers document hits per year

4. Gartner Analytics 4 Gartner collects user information Vertical industry Enterprise size Job role Geography A rolling survey of the IT marketplace Uses only data from IT end users Gartner Analytics is focused on three domains

5. Gartner Analytics: Multiple Roles 5 Gartner Analytics is useful for multiple roles within technology provider organizations Sales and marketing leaders can measure the effectiveness of their marketing and Public Relations efforts Product Managers can predict emerging technology and vendors Analyst Relations professionals get the quantitative metrics they need to best measure IT buyer interest

6. Gartner Analytics: Value Proposition 6 Gartner Analytics helps technology providers understand the mindset of the technology buyers Search Analytics help technology providers understand popular and emerging search terms Readership Analytics show the number of times a document has been accessed Inquiry Analytics break down inquires related to a specific vendor or technology topic Anonymous Data – NOT a source of leads for vendors Gartner Analytics is a source of INSIGHT

7. Gartner Analytics Online Tools 7

8. 8 Emerging Searches Discover the newest search terms of the the last 90 days Emerging Searches Discover the newest search terms of the the last 90 days

9. Gartner Analytics Online Tools 9 High Growth Searches See what terms have grown in popularity over the last 30 days High Growth Searches See what terms have grown in popularity over the last 30 days

10. Gartner Analytics Online Tools 10 Most Popular The most searched-for terms over the last 90 days Most Popular The most searched-for terms over the last 90 days

11. Gartner Analytics: Page Layout 11 Free-text entry to search and compare

12. Gartner Analytics: Page Layout 12 Related Analysts

13. Gartner Analytics: Page Layout 13 Related Keywords

14. Gartner Analytics: Page Layout 14 Searcher Demographics

15. Gartner Analytics: Page Layout 15 Insight into mindset of technology buyers Select the right topic for a campaign Optimize keywords on search engine marketing Determine whether branding or re-branding efforts are effective

16. Readership Analytics 16 Provides opportunities for qualitative and quantitative analysis Available on any research documents that has been published for at least 30 days Helps to understand IT buyer interest in a Gartner document

17. Inquiry Analytics 17 Looks at the live interactions between technology user clients and their selected analysts Users tend to be closer to a buying decision

18. Inquiry Analytics 18 Gartner records topics and vendors discussed in analyst inquiries Reports break down users by job role, industry, peer group Available to Gartner for Business Leaders clients in Excel format Gartner analysts write qualitative research based on trends they see in end user inquiry

19. Inquiry Analytics 19 Can be used to demonstrate the effectiveness of advertising Show how a technology brand is trending versus its competitors

20. Inquiry Analytics 20

21. Inquiry Analytics: Access 21 All Gartner for Business Leaders clients can access Readership Analytics Not everyone can access search and inquiry analytics Product Management and Marketing & Marketing and Competitive Intelligence receive full access to search and inquiry analytics Gartner for Emerging and Midsize Technology Providers clients do not get access to Gartner Analytics

22. This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2010 Gartner, Inc. and/or its affiliates. All rights reserved. Thanks for participating in this training Please take a short quiz to reinforce the key points Gartner Analytics