1. Patti Brown Finie, Gale Patricia.BrownFinie@cengage.com Christine Ayar Illichmann, Hawaii State Library Christine.illichmann@librarieshawaii.org Powerful Data for Powerful Decision Making

2. DemographicsNow Detailed demographics and psychographics: Mosaic Simmons Census and American Community Survey And more! Business and household intelligence Over 17 million business listings Over 135 million household listings Visual mapping capabilities EZ Reports

3. Today We’re Discussing Using People Search for Genealogy Using Demographics to gain community insights Business Demographics for better business decisions Understanding potential and current customers

4. People Search Updated quarterly Household data is provided by AMACAI Information Corp. Sources include directory assistance, white pages, consumer-initiated transactional data and other proprietary sources

10. Community Profiles Demographic data is updated semi-annually Sources include US Census (2010 Census, current year and 5 year forecast), Experian Insource, BLS Consumer Expenditure Survey, the American Community Survey, Census Retail Trade tables, FEMA, USPS and many other sources Uses MOSAIC classification at household level

11. Active Geography Selection controls information displayed throughout DNow To change the geography, simply type in your selection, or…

12. Click “Geography Menu” Drill down and select the geography or geographies of your choice Click “Ok”

13. Use the Report Type Drop-Down Menu to select and load reports of interest

14. Demographic Detail Summary Provides Variety of basic demographics from the Census Data 2000 and 2010 ten year Census information, as well as estimates and projections Perfect for high school Community Profile Projects, Home Buyers, etc. Easily print, email, or export to Word, Excel, or PDF

15. Community Profile DemographicsNow provides a wealth of demographic data to better understand an area Screenshot of Executive Summary with Charts PDF export, Ahuimanu

16. Means Business!

17. Small Businesses… Representof all employers Payof the total U.S. payroll Create more thanof GDP Createdof net new jobs over the past 15 years SOURCE: www.tradingeconomics.com | Bureau of Economic Analysis 99.7 % 44% 50% 64% According to USA Today, Honolulu: Hawaii received $4.5m to help small businesses

18. Libraries = Economic Development

19. What do Business Users Need? Industry Information Competitive intelligence Market Information, including market size and success rates Business leads Demographic information Psychographic Information Business Insights

20. Business Plan Needs

27. Even more to love!

31. 7/12= 58% success rate for 581299 eating places

35. Even Better: Enhanced EZ Reports! New EZ Report Options in Dnow: Business & People!

36. HSPLS Business Resources http://librarieshawaii.org/serials/databases.html

37. Find Training and More Tutorials are being added to the databases webpages Training is also available on the Gale, EBSCO, and other vendor pages For a complete list visit: bit.ly/hsplsdatabaseresources

38. Questions? Contact Patti: patricia.brownfinie@cengage.compatricia.brownfinie@cengage.com Or Christine at:christine.illichmann@librarieshawaii.orgchristine.illichmann@librarieshawaii.org or 586-3614