1. Social Media 2.0 Creating thought leadership and social solutions for your brand by leveraging content, audience, and technology MAY 5, 2011 PRESENTED TO OMNICOM

2. Welcome to the Dawn of the Second Internet 2 SOCIAL CONSUMER The Second Internet CONTENT GenreOffline1 st Internet2nd Internet News NBC NewsCNN.comHuffington Post Q&A Encyclopedia BritannicaYahooQuora Gaming (Casual) Electronic ArtsMiniClipZynga Gaming (Hard Core) Dungeons & DragonsBlizzard (World of WarcraftTKabam Sports News Sports IllustratedESPN.COMSB Nation “While the first Internet is primarily powered by Search, the Second Internet has opened another key path for accessing content — Social Discovery. ‘Unlike Search, with Social Discovery, ideas and topics are pushed to the user, thereby planting the seeds for new interests in the user’s mind.”

3. Content discovery is 53% of time online 3 Ways Consumers Typically Spend Time Online (%) 53 26 16 11 Seeking/ getting info Entertainment (video, games & music) Shopping 47 CONTENT ACTIVITY Email Social Networking 32 15 COMMUNICATION ACTIVITY Source: D&MC & Nielsen, “Content Is Seen,” 9/10. Nearly half of time spent online is with social platforms where content can be shared COMMUNICATION ACTIVITY (47%)

4. How do brands win? The First Internet was a spectator sport. The Second Internet is a participatory sport.

5. Engage in Social Media 2.0 Social Media 2.0 is an intuitive method of seamlessly presenting your brand as socialized content within the online experience around topics and issues relevant to the consumer. 1 1

6. Rules FOR BRAND SUCCESS Social Media 2.0

7. Get in the game 7 Rules FOR BRAND SUCCESS Social Media 2.0

8. Join the conversation Rules FOR BRAND SUCCESS 1 1 Social Media 2.0

9. Rules FOR BRAND SUCCESS Speak with an authentic voice Social Media 2.0

10. Rules FOR BRAND SUCCESS Provide a personalized content experience to invite participation Social Media 2.0

11. Leverage breaking news & trends to provide the most relevant content at “internet speed” Rules FOR BRAND SUCCESS Social Media 2.0

12. Be willing to “let go” of your content & embrace social graph platforms Rules FOR BRAND SUCCESS Social Media 2.0

13. The Social Media (R)evolution