1. Community Sport Activation Fund
Helen Barnett – Chief Executive
Catrina Lewis – Programme Manager

2. Active Luton Charitable Trust Facility Management Healthy Lifestyles
Active Education & Communities

3. Luton Demographics Population circa 205,000
Low levels of participation
Health inequalities
120 languages and dialects
A ‘World’ town

4. Active Women Whole town Traditional marketing
Predominantly traditional activities
and venues
Achieved all targets but no ‘W0W’ factor

5. Research and Insight Branding Demographics of Leaders Word of mouth
‘Safe’ places
Cost

6. Branding Resonate with participants – major barrier is time
Logo – not an Active Luton brand
Website, Facebook
T-shirts
Sense of belonging

8. Leaders People like me………… Female leaders of all ages, cultures,
shapes, sizes and interests

9. The Team

10. ‘Flood’ an Area Word of Mouth Peer pressure On your doorstep
Places people go
Community volunteers, leaders coaches
and instructors
Mentor and support volunteers

11. Cost Taster sessions 10 for £10 vouchers
Free leisure card for use in Active Luton centres
£2 - £2.50 seen as fair
Needs to be a bargain but not sustainable if free!

12. Listen and Respond Meet community groups Attend community events
Visit non-traditional venues
Sign up on the day
Ask what they want and create a
programme to suit

13. Me Time Luton

14. Me Time Luton

15. Who can help? Ward Councillors Community Leaders
University students – role models
Family workers
Health Professionals

16. Year One Programme started January 2014
Year one target 490 participants
Leaders: trained to date
Participants: 573 signed up to end May

17. Challenges Meeting the demand! Capacity of female instructors
Cultural sensitivity
Data collection – suspicion
Language barriers

18. Conclusion Targeted Capacity of building
Listen and react but don’t over promise
Galvanise the community
Branding