1. The Search Engine Landscape: 2010 How Users Interact with Engines & How the Search Engines Crawl, Index & Rank Pages Rand Fishkin CEO & Co-Founder: SEOmoz

2. Dilbert Explains SEO

3. Hopefully, Lots of You Went to MIT http://tech.mit.edu/V129/N49/survey.html

4. The Search Market

8. PPC vs. SEO in Clicks & Spend ~88% of clicks (US Spend 2009 - $1.5 Billion) ~12% of clicks (US Spend 2009 ~$18 Billion)

9. Via AOL Search Data 2007

10. Probably Probably Doesn’t Get 42% CTR

11. Search Engines & Users

12. January 2002 – 33% of all web users search daily May 2008 – 49% of all web users search daily http://www.pewinternet.org/~/media//Files/Reports/2008/PIP_Search_Aug08.pdf.pdf

13. We Search More & More Every Month

14. 4 Major “Types” of Queries

20. Crawling & Indexing

21. The Difference Between Crawling & Indexing

22. The Crawl Selection Process

23. No, Really – Even Google Says So

24. PageRank: Links as Votes

25. The Flow of PageRank

26. PageRank is Splits Evenly Between Links

27. PageRank is an Iterative Algorithm

28. Technically, Every External Link “Leaks” PageRank

29. PageRank is Important for Crawling, But… Toolbar PageRank is neither precise nor consistent PageRank is just 1 of 200+ factors for ranking PageRank hoarding is probably bad for your site

30. There are Many Levels of Indexation http://www.seomoz.org/blog/crawling-indexing-its-not-as-simple-as-just-in-or-out

31. You Can Measure Indexation via Analytics http://www.seomoz.org/blog/indexation-for-seo-real-numbers-in-5-easy-steps

32. Or Use Google’s Counts

33. Search Engine Algorithms

34. Crowdsourced “Guess”

36. Ranking Model ~70% Accuracy via machine learning at SEOmoz http://www.seomoz.org/blog/googles-algorithm-pretty-charts-math-stuff

37. Domain Trust & Authority http://www.seomoz.org/blog/googles-algorithm-pretty-charts-math-stuff

38. Page-Specific Link Popularity

39. Link Popularity Comparison

40. Anchor Text Tweet Central Anchor Text! (a strong influence on search engine rankings)

41. Google Bombing w/ Anchor Text

44. On-Page Keyword Usage

45. Registration & Hosting Data

46. User & Usage Data

47. Social Graph Data

48. Questions? Rand Fishkin Email: rand@seomoz.org Twitter: @randfish Blog: www.seomoz.org/blog Shameless Plug: www.opensiteexplorer.org