2. What is the product being sold? Kinderchocolate by Ferrero

3. What does the advertisement promise the consumer? Happiness Really good life and a happy ending A perfect childhood True friends True love Good family

4. Which role does the soundtrack play in the commercial? makes you feel happy Underlines the happy lovestory of the chocolate and milk Good song for kids (advertisement aims at kids) You pay attention when you hear the song ( loud, singer, melody stays in the head) You can remember the song and sing it by heart after listening to it a few times Remembers you of summer ( I got sunshine…)

5. Which group does the commercial aim at? Family with children Parents/ Grandparents Children In general families in the middle class

6. How does the commercial try to get your attention? Loud and music in the foreground Like a movie for kids Love story Cute “characters“ Touches your heart