1. The NEW American FactFinder New Jersey State Data Center (SDC) Meeting Rutgers University DADSII Update & American FactFinder Demonstration June 17, 2010 1

2. Agenda DADS Program Status –Jeff Sisson Demonstration – American FactFinder –Jeremy Melissari 2

3. American FactFinder Redesign Census Bureaus Primary Web-Based Data Dissemination Vehicle –Tabular, Map, or Chart-form Data Products –Online Access to Archived Data (Through Download) 3

4. American FactFinder Replacement Schedule American FactFinder Development Schedule: –Project Activities are On Schedule –System Deployment: Release 1: January 2011 Release 2: Fall 2011 Legacy and Replacement Systems will run in parallel –Legacy AFF retired sometime after September 2011 (following final release of 2007 Economic Census) 4

5. American FactFinder Release 1: January 2011 5 Enhanced Legacy System Core Functionality: Improved Look, Feel & Layout Consistent Structure Improved Search & Navigation Table Services: –Basic Table Manipulations Sort Filter Reorder Rows/Columns Show/Hide Rows Columns Transpose Rows/Columns –Mapping Services Thematic mapping on the fly –Basic Embargo capability

6. American FactFinder Release 2: Fall 2011 Table Services Update –Display errata and link to geographic change notes –Calculate statistical significance –Sorting of multiple columns Charting Services Archiving of Older Data Enhanced Embargo Capability 6

7. American FactFinder: Other Activities Tabulation of 2010 Census Preparation for: – Migration and Full Release of Population Estimates Data (Oct 2012) –Release of 2010 Census Printed Reports –2010 PUMS system to create PUMs File Products –Island Areas Dissemination Activities Develop Web Services Support –(future enhancement) 7

8. 8 Future Milestones

9. American FactFinder Feedback 9 Analysis of Legacy American FactFinder: –Stakeholder Feedback –User Feedback –Usability Studies –Usability Audit Areas for Improvement Include: –Usability and Customer Satisfaction –Visual Elements –Conventional Layout –Consistent Structure –Layering of Information

10. American FactFinder Usability Audit Areas for Improvement 10 Source: ForeSee Results American FactFinder Usability Audit Review, January 2010 Visual Elements - Homepage Should be More Visual to Improve Visitor Expectations, Reduce Perceived Complexity, and to Improve the Look and Feel of the Site. Easier to Absorb and Assess through Better Balance of Text and Visuals. Use of Images, Color and Negative Space can Help Convey what to Expect and Make the Page Easier to Digest.

11. American FactFinder Usability Audit Areas for Improvement 11 Source: ForeSee Results American FactFinder Usability Audit Review, January 2010 Conventional Layout -Search Should be Presented in the Best Practice Format as a Text Box Directly on the Homepage. Prevents Visitors from Going through a Multi-Step Process to Perform a Query. Search is Less Likely to be Overlooked or to Blend in with Other Links/Options Surrounding it.

12. American FactFinder Usability Audit Areas for Improvement 12 Consistent Structure - Navigation Options Should Appear in the Same Location throughout the Site so Visitors Dont have to Search for Them or Use Their Browsers Back Button. Source: ForeSee Results American FactFinder Usability Audit Review, January 2010

13. American FactFinder Usability Audit Areas for Improvement 13 Source: ForeSee Results American FactFinder Usability Audit Review, January 2010 Layering Information - Should Improve Content Management and Reduce Scrolling by More Effectively Layering Page Information. Less Scrolling gives Visitors the Impression that the Information is Much Easier to Absorb. Layering Ensures More Information is Presented Higher Up on the Pageand Avoids Overwhelming Visitors with too Much Content at Once.

14. New Look New Tools Easier Access