1. Conducting the 2010 Census in Your Community Philip Lutz, Assistant Regional Census Manager Philadelphia Region U.S. Census Bureau New Jersey State Data Center Annual Network Meeting Rutgers – The State University of New Jersey June 11, 2008

2. Our Job is to Count Everyone – Once! 3.570 million NJ housing units (est) Thousands of group quarters Language challenges Coverage challenges Demographic challenges Its In Our Hands….

3. Geographic Participant Programs Address List Development Questionnaire Delivery Residency Rules Household Enumeration Group Quarters Enumeration Language Assistance Recruitment Efforts Partnership Efforts Major Census Activities in a Nutshell Major Census Activities in a Nutshell

4. Geographic Participant Programs Geographic Participant Programs BAS - Boundary and Annexation Program – Annually (2010 Census uses January 1, 2010 Boundary) PSAP – Participant Statistical Areas Program - 2009 Review and update Tracts, Block Groups, and Census Designated Places TSAP – Tribal Statistical Areas Program - 2009

5. Address List Development Address List Development 2008Local Update of Census Addresses 2009Address Canvassing (spring / summer) 2009Group Quarters Validation (October 2009) 2010 Update/Leave (March 1 – April 2, 2010) 2010New Construction

6. Questionnaire Delivery Questionnaires are delivered or mailed to all housing units in March 2010 March 8-10Advance Letter March 15-17Questionnaire March 22-24Reminder Postcard APRIL 1, 2010CENSUS DAY April 6-15Replacement Questionnaire

7. Residency Rules Guide Where People are Counted Where you live or sleep most of the time Snow Birds College Students Institutionalized Populations Self-reporting

8. Enumeration Overview Group Quarters Enumeration Military GQ Enumeration Service-based Enumeration GQ Enumeration Enumeration at Transitory Locations Nonresponse Followup Update / Leave areas Mailout / Mailback areas Field Followup

9. Household Enumeration Nonresponse Followup (NRFU) Most costly component of the census Enumerators visit close to 40 million addresses Multiple attempts made with households Multilingual enumerators Hired locally Late April, May, and June 2010

10. Group Quarters Enumeration Group Quarters Validation (October 2009) Group Quarters Advance Visit (February – March 2010) Service-Based Enumeration (March 29 – 31, 2010) Targeted Nonsheltered Outdoor Locations Shelters Soup Kitchens Regularly Scheduled Mobile Food Vans Military Group Quarters Enumeration (April – May 2010) Group Quarters Enumeration (April – May 2010)

11. Enumeration of Transitory Locations Counts people who do not have a Usual Home Elsewhere at time of operation. Includes RV parks, campgrounds, hotels, motels, marinas, racetracks, circuses, and carnivals. Transitory locations identified during Address Canvassing, plus local knowledge March 22 to April 16, 2010

12. Language Assistance Spanish / English Questionnaire Telephone Questionnaire Assistance English Spanish Chinese Korean Vietnamese Russian Language Assistance Guides (51+ languages) Language Identification Flash Cards (51+ languages) Multilingual Enumerators Questionnaire Assistance Centers Be Counted sites (6 languages)

13. Recruitment Efforts Two big recruiting drives National Address Canvassing - October 2008 to April 2009 Nonresponse Followup - October 2009 to April 2010 Approximately 3 million applicants needed Toll-free Jobs Line - activated in October 2008 Recruiting Website Recruitment Advertising Local recruiting and testing Multilingual applicants needed Hiring Waivers

14. RECRUITMENT EFFORTS 6 Management Positions per Local Census Office Locality Based Pay Scale 2009 New Jersey Enumerator Rates $14.00 to $18.75

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16. The Environment We Work In Post-9/11 Terrorist Psyche Charged Political Environment Hyper-charged Immigration Debate Growing Diversity in our Nations Population Growing concerns about privacy and security Deepening distrust of government Measuring up to the Best Census Ever

17. Goals of the Partnership Program Increase mail response Reduce the differential undercount Improve cooperation with enumerators

18. What Methods Will Partnership Use? Complete Count Committees Tribal Liaison Program Targeted Outreach to Hard-to-Count populations Language Support Program Be Counted/ Questionnaire Assistance Centers Partner Support Program Faith Based Organizations Census in Schools Immigrant and Foreign Born Outreach Localized Promotional Materials Thank You Campaign

19. Complete Count Committees Volunteer committees established by local or tribal governments Motivate other community leaders to get involved Urge community participation in census Conduct targeted outreach within Hard-to-Count areas CCC Local Media Community organizations Businesses Government Agencies Neighborhood Associations Census 2000 = 11,800 CCCs

20. Be Counted / Questionnaire Assistance Center programs Be Counted sites are locations where people go to get a blank questionnaire if they feel they were missed. Questionnaire Assistance Centers are locations where individuals receive help completing their questionnaire. April and May 2010 Paid Questionnaire Assistance Center Representatives 30,000 QACs and 40,000 BC sites in community locations

21. What Can Communities Do? Form Complete Count Committees Strategize with regional partnership staff in joint outreach efforts Convene a 2010 Census Kick-off with key leaders Motivate high-level community leaders to support census Mobilize community-specific Complete Count Committees Urge local constituents to apply for a census job Educate constituents about importance of being counted Publicize census participation at all levels including community- specific festivals, parades, and special events Create and distribute 2010 Census promotional materials

22. What Can Communities Do? How can we increase mail response in our communities? What strategies can we implement to reduce differential undercount? Who are the best spokespersons we can recruit as Census Advocates? When should we stage each phase of this mobilization campaign?

23. For more information about the 2010 Census in New Jersey, contact your Regional Census Center (RCC) - Philadelphia RCC *New York RCC** 1234 Market Street, Ste. 340330 W. 34 th Street, 13 th Fl. Philadelphia, PA 19107New York, NY 10001 Ph: 215-717-7600Ph: 646-233-2000 *Phila RCC coverage area = Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Hunterdon, Mercer, Monmouth, Ocean, Salem counties **New York RCC coverage area = Bergen, Essex, Hunterdon, Middlesex, Morris, Passaic, Somerset, Sussex, Union, Warren count