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Published byNoreen Davidson Modified over 9 years ago
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INTEGRATING SUPPLY CHAIN AND LOGISTICS MANAGEMENT C HAPTER 16
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Relating marketing channels logistics management, and supply chain management
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The automotive supply chain
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Supply Chain Management and Marketing Strategy Aligning a Supply Chain with Marketing Strategy Understand the customer Understand the supply chain Harmonize the supply chain with the marketing strategy Dell Computer Corporation: A Responsive Supply Chain Wal-Mart, Inc.: An Efficient Supply Chain Cross docking SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT
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Information’s Role in Supply Chain Responsiveness and Efficiency Electronic data interchanges Total Logistics Cost Concept INFORMATION & LOGISTICS MANAGEMENT OBJECTIVE IN A SUPPLY CHAIN
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How total logistics cost varies with number of warehouses used
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Customer Service Concept Lead Time Quick response Efficient consumer response Dependability Communication Convenience INFORMATION & LOGISTICS MANAGEMENT OBJECTIVE IN A SUPPLY CHAIN
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Advantages and disadvantages of five modes of transportation
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Inventory Management Reasons for Inventory Inventory Costs Supply Chain Inventory Strategies Just-in-time (JIT) concept Vendor-managed inventory KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN
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