1. By Daan Wiedenhof & Frederik Knickel Group 8 12/01/2012 HAZEL

2. 1.Current situation 2.Product Introduction 3.Logo 4.Slogan 5.Promotional poster 6.Distribution 7.Future Prospect 8.Conclusion 9.Sources Overview

3. Current situation

4. Sales decline in the US and Western Europe Annual sales growth < 1.5% One of world’s largest direct sellers in beauty products

5. Which of the five senses is remembered best? Product Introduction

6. Book by Patrick Süskind The ultimate perfume The power of fragrance The Perfume

7. Scientifically proven Pheromones  nose tissue  brains  passion More desirable and attractive More sexual attention Stimulation

9. “Happiness is perfume, you can’t pour it on somebody else without getting a few drops on yourself.” Happiness is perfume Slogan

11. Focus on market share Fragrance: Deodorant, hair-, skin- and sun care: Distribution

12. Future prospect Percentage of sales

13. Improvements Total market share Image Product variety Sales growth

14. Revolution Long lasting success Market leader Conclusion

15. http://www.geo-reisecommunity.de/bild/regular/132485/Die-Duefte-des-Orients.jpg http://files.tradoria.de/eccf86021a5720419c2505ceb6494d40/thumbs/300/a2/371621456_36637 1/patrick-sueskind-das-parfuem.jpg http://1.bp.blogspot.com/- g2CdARWTAzg/TklYSTyvpdI/AAAAAAAAAeg/vzaZLGb1BQ0/s1600/Douglas_Logo.svg.png http://www.pitchblink.nl/bestanden/ici01.jpg http://www.aromatiseren.nl/cms/Uploads/logo_bijenkorf1.jpg http://www.seeklogo.com/images/A/Albert_Heijn-logo-4815EE2145-seeklogo.com.gif http://arreport2010.ahold.com/assets/images/brand/large/etos.jpg http://1.bp.blogspot.com/_b9E- VIWhUV8/TRDK9s6fRFI/AAAAAAAAAR8/Fzq90Oc4FOA/s1600/28s6jy8.jpg Sources

16. FOR YOUR ATTENTION !