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 What is SEO?  Industry Research  SEO Process  Technical aspects of SEO  Social Media - MySpace Optimization  Measuring SEO success  SEO Tools.

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Presentation on theme: " What is SEO?  Industry Research  SEO Process  Technical aspects of SEO  Social Media - MySpace Optimization  Measuring SEO success  SEO Tools."— Presentation transcript:

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2  What is SEO?  Industry Research  SEO Process  Technical aspects of SEO  Social Media - MySpace Optimization  Measuring SEO success  SEO Tools

3  Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or "organic" search results with your targeted keywords.  The leading search engines, Google, Yahoo! and Microsoft (bing), use crawlers to find pages for their algorithmic search results.

4 Global:  Google 84.72%  Yahoo 6.42%  Baidu 3.67%  Bing 3.14%  Ask.com 0.56%  Other 0.49% United States:  Google 83.58%  Yahoo 9.13%  Bing 5.38%  Ask.com 0.79%  Other 1.12 Source: by seoMoz 2010

5 Source: Enquiro, 2010 Organic Clicks vs Paid Clicks

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8 1. Comprehensive Website Analysis 2. Keyword Research and Analysis. 3. Baseline Ranking report. 4. Competitive analysis in Search Engines. 5. Content Analysis & SEO Copywriting. 6. Analysis of URL structure & information architecture. 7. Analysis of internal linking. 8. Analysis of source code and page layout. 9. Code validation. 10. Link Popularity Analysis.

9 Title Tag Meta data Javascript

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11 1) Getting more targeted friends (sort by demographic criteria). 2) Leaving “friends” comments. 3) Profile Customization. 4) Sending Bulletins. 5) Sending mass private messages (with banner ad). 6) Writing keyword-rich content with outbound links containing keyword-rich anchor text. 7) Getting inbound links from websites not on the MySpace domain.

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13  Keyword Ranking.  Website Traffic.  Increase in "Share of Traffic" per keyword.  Increased Revenue/keyword.  Increase in Impressions ( good for Publishers to show advertisers).  Lower dependence on Paid Search.  Lowering the cost per acquisition.

14 “The tool is only as good as the people that use it.”

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16 Thank You Created By Ram Bahadur Yadav www.rrbbyy.wordpress.com www.rrbbyy.wordpress.com www.http://twitter.com/rrbbyy www.scribd.com/rrbbyy


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