1. Big Data: A definition Big data is the realization of greater intelligence by storing, processing, and analyzing data that was previously ignored due to the limitations of traditional data management technologies Big data is the merging of several data sets whose complexity becomes greater than the sum of the individual data sets.

3. Big Data means that Technology Makes it Possible to Analyze ALL Available Data on any phenomena Cost effectively manage and analyze all available data in its native form unstructured, structured, streaming ERP CRM RFID Website Network Switches Social Media Billing

4. Lots of data 2.5 quintillion bytes of data are generated every day! A quintillion is 10 18 Data come from many quarters. Social media sites Sensors Digital photos Business transactions Location-based data Source: IBM http://www-01.ibm.com/software/data/bigdata/http://www-01.ibm.com/software/data/bigdata/

5. The four dimensions of Big Data Volume: Large volumes of data Velocity: Quickly moving data Variety: structured, unstructured, images, etc. Veracity: Trust and integrity is a challenge and a must and is important for big data just as for traditional relational DBs Source: IBM http://www-01.ibm.com/software/data/bigdata/http://www-01.ibm.com/software/data/bigdata/

6. IT Structures the data to answer that question IT Delivers a platform to enable creative discovery Business Explores what questions could be asked Narrow Use: Determine what questions to ask Garbage In Garbage Out New Discoveries Big Data Approach Iterative & Exploratory Analysis Traditional Approach Structured & Repeatable Analysis Reversing the usual Paradigm

7. Analyst IT I need to evaluate the possible relationship between variables, X,Y,Z OK. We have to evaluate a lot of statistics, set the correct database indexes and partitioning. It will take us 5 days. Go away Current Situation

8. Analyst IT Okay, I went away and now I am back Done. You can run your analytical query.

9. Analyst IT Great. I can see here some nice correlations. Now I need to look at it from the different perspective. Ohhh, welcome dear friend. Understand. So, it’s …. another 5 days of our work You guys suck. I am outta here%

10. And now with Some Magic Compute Box

11. Analyst IT I need to evaluate the possible relationship between X,Y,Z. I will use the Magic Box

12. Analyst IT Great. I can see here some nice correlations. Now I need to look at it from a different perspective. With the Magic Box I can run the query immediately. Go away IT IT can do something else – much more useful – if that is even possible …

13.  Built-In Expertise Makes This as Simple as an Appliance 13  Dedicated device  Optimized for purpose  Complete solution  Fast installation  Very easy operation  Standard interfaces  Low cost

14. Original Platform Netezza Workflow Reporting2 hours1 minute Invoicing and Payments reporting Payment discipline of current month invoices33 minutes17 seconds Overdue Debt of Invoices – in Current Month10 hours23 seconds Average Monthly Invoice Figures50 minutes38 seconds RESPONSE TIME MASSIVELY IMPROVED Real Magic Box results using T-Mobile Czech Rep.

15. Big Data Conundrum Problems: Although there is a massive spike available data, the percentage of the data that an enterprise can understand is on the decline The data that the enterprise is trying to understand is saturated with both useful signals and lots of noise Source: IBM http://www-01.ibm.com/software/data/bigdata/http://www-01.ibm.com/software/data/bigdata/