1. Journalism Terms All about design Presented by Karen Wagner

2. Mug Shots Also known as a headshot A photo that shows only the shoulders and head of a person

3. Infographic A visual representation of statistical information, such as a map, chart, diagram or timeline

4. Logo A title with art that identifies a standing feature, such as a column

5. Spot Color One color applied in strategic places on a page

6. Clip Art Ready-made art that totally shouldn’t be used, but it is

7. Icons/Logos A symbol or image that identifies a particular feature, perhaps a section or a standing feature, such as a student profile

8. Bleed The running of color or a photo or other graphic through the external margin and off the page This works well for photos that you want to have make a statement This also works for yearbook design, just make sure it doesn’t happen on all edges

9. Overprint The printing of one item over another This is becoming more and more popular— especially in yearbooks and magazine style publications

10. Bullet A large dot that calls attention to a line of copy or sets off items in a list Use in Alternative Story Forms Use in storytelling to help breakdown information

11. Facing Pages Two inside pages that face each other but are not usually printed on the same sheet of paper; together, they form a spread In newspaper/magazine design, it is important to know how facing pages look together

12. Center Spread Also known as a Double-truck A spread in the center of a publication, printed on the same sheet of paper This allows greater design freedom because you can ignore the internal margin

13. Internal Margin A consistent margin of white space that surrounds the layout

14. Fold The middle of a page, where large-format newspapers are folded The fold helps guide the design of the page Design interest needs to happen above the fold

15. Principles of Layout Dominance Unity Contrast Repetition Balance Consistency

16. Dominance Every page should have a dominant element on it. The dominant element should not be copy Dominant = 2 1/2 times as large as the other visual elements The dominant element is the visual entry point for the page

17. Unity Using consistent internal and external margins Consistent type faces Consistent styles (both on the page and throughout the publication)

18. Contrast The use of opposites in size, shape, weight, and color or tone Example: a design should feature one dominant photo or other graphic contrasted by several smaller photos or graphics Also look for different type faces that compliment one another

19. Repetition Also known as the rhythm of the page Duplication of color or graphics, or type faces to hold a design together Look to pull colors out of photos or graphics for screens, headlines, or pulled quotes

20. Balance Pages that are balanced formally can be folded in half vertically, with each half mirroring the other half of the page This focuses on a balance of text and graphics